-The four-week-long TV campaign was aired by top general entertainment channels: Zee TV & Star Plus.
5th April 2022, Mumbai: Vinod Cookware- India’s pioneer cookware brand and its mainline AOR Network Advertising, collaborated with the global leader in Digital Brand Integration, Whisper Media for a series of In-Content Advertisements (ICA) to be aired on Zee TV & Star Plus. The advertisements were digitally embedded as large visible outdoor facades across top-rated primetime shows on the two national TV channels. This swiftly highlighted the brand and its featured products to the relevant target audience.
Vinod Cookware opted for the first time for in-content brand visibility through tech-empowered creative solutions. This clutter-free, eye-catching approach helped them garner quantifiable results. The campaign emphasized the versatile and stylish intelligent cookware designs and the brand’s revolutionary SAS bottom pressure cookers. The ad films aired in three high-TRP programs with dedicated viewership. Anupamaa on Star Plus, Kumkum Bhagya, and Kundali Bhagya on Zee TV were chosen because of their enormous reach and large sets of devoted audiences.
Priya Jacob, President- Media, Network Advertising Pvt Ltd, said “This campaign is planned in such a way that it will reach the maximum number of consumers at an optimum frequency. We are hopeful that the campaign will strengthen Vinod Cookware’s brand equity further and will help in achieving their business objectives too.”
Commenting on the campaign, Mr. Sunil Agarwal, Director, Vinod Cookware, said, “Marketing is a race to seek people’s attention and as industry leaders, we are on a constant lookout to indulge in practices that bring us closer to our target audience. Bearing the same intent in mind, we decided to engage with our audience in the most effective manner with television being a key medium of focus. The creative solutions through Whisper Media enabled us to attract many eyeballs.”
Some glimpses of the brand’s ‘SAS-bottom Vinod Pressure Cooker’ ICA campaign: https://drive.google.com/drive/folders/10pUGqubyED5ERcZSlfiH4llSTZ80oUOE?usp=sharing
