18th April 2022: Muthoot FinCorp, a non-banking financial company and the flagship unit of Muthoot Pappachan Group, better known as Muthoot Blue, has partnered with Virat Kohli to launch the “Mera Gold Loan, Mera Interest” campaign. Kohli, along with other Royal Challengers Bangalore players, appears in three different avatars in the three television commercials.
Kohli, who is known for his witty sense of humor both on and off the field, once again wowed fans with his new amusing avatars in the TVC, which he shared with RCB teammates Dinesh Karthik, Mohammed Siraj, Harshal Patel, and Finn Allen, all of whom emphasized the scheme’s importance in the lives of ordinary people.
Kohli played a teacher, an umpire, and a doctor in a rib-tickling fashion in multi-lingual TVCs that included three separate fun-filled scenarios, with former India captain appealing with the line “Mera gold loan, mera interest.” ‘Ab khud chuno apni interest rate’ is a phrase that means “ab khud chuno apni interest rate.”
For the third consecutive year, Muthoot FinCorp has been the title sponsor of Royal Challengers Bangalore. Customers were drawn to the campaign because they were able to choose their interest rate, which was the campaign’s main message. Kohli was shown in a teacher’s avatar surprising ‘student’ Siraj by offering him alternatives for prizes for doing well in class in one of the videos that were recently released.
In other yet-to-be-released videos, Kohli will play a doctor and question New Zealand cricketer Allen about incentives like donuts, pizza, burgers, and pastries for staying fit, while as an umpire, As Siraj watches, he will ask batter Karthik about his preferred delivery.
The company, which has over 3500-plus locations and over 30000 staff serving over five million customers across the country, had previously urged customers to adapt to Blue Soch to be successful in their life.
During the pandemic, Muthoot Fincorp, fondly known as the ‘Blue Soch,’ urged people to change their minds and embrace a positive attitude in life, while the common man faced unforeseen obstacles and found himself adrift in life with no clear road forward.
In the current IPL, the Royal Challengers Bangalore, led by Faf du Plessis, have won three of their five games.
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