Vi’s latest ad campaign #SpeedSeBadho campaign was started two months back. This campaign mainly features Baba Jackson, is a skinny boy who is very much ambitious. He uses Vi 4G and with this opportunity, he learned how to dance with the help of YouTube tutorials. Now he has gone viral creating a sensation among viewers across the world.
This boy could be any one of us, this ad film highlights the easiness with which anyone can have the access to a different world of information via the medium of the internet, irrespective of which corner of the world you belong to or come from.
Earlier in March, two ads for the campaign, #SpeedSeBadho was released. Out of the two ads, the first one was a Hindi tongue twister like Kaccha papad, pakka papad. Its story is all about an old woman who makes a lot of papad but she doesn’t know what to do with it. Seeing this her granddaughter decides to create a social media account for these papads and then eventually it became a small business.
The second ad film of the campaign is yet another tongue twister, that is she sells seashells by the seashore. This ad features a young woman who tries to sell jewellery made from shell, but unfortunately, her store lacks sales. Meanwhile, she notices some children playing near her store and this sight strikes her with a marketing idea for her store.
The very first ad film of this series was aired in February and it featured Khadak Singh. He was very much dissatisfied with his employees, who don’t even know and unable to create a standard presentation as per his liking and which matches his standards. Finally, he breaks out into a burst of laughter when one of his employees used Vi 4G for creating a pie chart which was as expected by Khadak Singh, the Boss.
This campaign was conceptualized by Ogilvy, with very high visibility and a 360-degree campaign will be accessible from across the world in diverse media which includes TV, OOH and digital medium.
While commenting about this, Mr Avneesh Khosla the Chief Marketing Officer of Vi, said that “Telecom services are a kind of helping hand for millions of Indians and it also acts as a catalyst for many of us to thrive and to build a better tomorrow by rediscovering our passions, learning new skills, as well as building new business models. Nowadays, most of the Indians are seeking new ways and means to achieve their dreams, passion and to get ahead with head.
“#SpeedSeBadho is an effort to narrate these passionate stories to others, which is backed by Vi’s 4G. Through this campaign, we wanted to capture the instances from the lives of people thriving using tongue-twisters as an audio device” said Mr Kiran Antony, the CCO of Ogilvy South.
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