Visa, the leading player in digital payment has announced, Leo Burnett India as their creative communications partner. The account will be supervised and managed by the Agency Office in Mumbai.
Leo Burnett is a member of the Publicis Groupe who mainly controls and manages the media and the production mandate for the brand and supports the local work and initiating campaigns globally.
Sujatha. V Kumar, Head- Marketing, India and South Asia, Visa said about the appointment of Leo Burnett, ‘the current Indian Platform is at the peak of an inflection point with so many consumers and businesses going digital. To initiate innovative programs and for executing our vision in an efficiently and effectively, we are seeking top qualified innovative and creative thinking brains. We are extremely happy to have Leo Burnett as our part of the family and we strongly believe and looking forward to keeping the connection for a long time. The experience and the quality of standard maintained by Leo Burnett over his past positions and contributions will help in the execution of the goal of Visa’.
Commenting on the appointment, Dheeraj Sinha, CEO and the Chief Strategy Officer- South Asia, Visa said- in the current internet era and the fast-moving culture, Visa is one of largest and vastly growing digital payments landscape brand in India. I am sure that Leo Burnett is the best fit for our brand to gear up our activities and operations in the near future. Also Visa, recently made an alignment with the Publicis Groupe globally. This partnership will help us to keep our traction in Indian markets and help us to demonstrate and leverage our ‘Power of One’ capabilities and also provide us with a standard platform to easily and effortlessly establish and grow a platform, a seamless narrative for the brand across the markets in all over the world, especially India. We are looking for the partnership in the future as well, he added.
Currently, Leo Burnett has a global connection of 86 agencies. Representing the Publicis Groupe, Leo Burnett strongly believes in the Power of One- A platform that delivers a valuable service to the brands to narrate their ideas across markets.
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