Friday, the fifth of August, became a momentous day for India’s 2nd largest recreation – Kabaddi – because the player auctions for Season nine of Vivo Pro Kabaddi scaled new heights. The ninth season of the league is about to start inside the first week of October and if the participant public sale is whatever to move with the aid of, the season in advance might be a spectacle for lovers as well as advertisers on television looking to leverage this high-effect media car.
The Season 9 public sale witnessed the record for the highest-paid player in Vivo Pro Kabaddi history broken two times in short succession. Raider Vikash Kandola changed into the primary participant to exceed the previous maximum bid amount of Rs 1.65 crore throughout eight seasons with a prevailing bid of Rs 1.70 crore from Bengaluru Bulls. This turned quickly observed with the aid of an ancient moment while leading raider Pawan Sehrawat became sold for an astounding Rs 2.26 crore through Tamil Thalaivas. This was a 38% jump from the preceding maximum-paid participant, indicating how Vivo seasoned Kabaddi is developing energy to electricity each season. Over the direction of two days, 4 gamers crossed the unique Rs 1 crore mark even as 11 others had been offered for Rs 50 lakh or extra.
Vivo Pro Kabaddi has showcased a speedy-paced boom as a league and as an excessive effect media property with growth in countrywide exposure in terms of viewership, time spent in keeping with the viewer, and typical reach on tv. As in keeping with BARC, season 8 of Vivo Pro Kabaddi delivered a cumulative attain of around 250 million with an average time spent in line with the viewer of 25. Four minutes is an amazing range for a game, which has a complete length of forty minutes in step with healthy. The league garnered a 20% growth in viewership from NCCS AB over the preceding season, placing new benchmarks for the league including its present stronghold inside the heartland of India.
Season 9 is constructed as much as be a festive celebration for fanatics and advertisers as the league will tour to more than one venue in the USA and fans throughout these venues waiting to be a part of the high-octane entertainment that Kabaddi brings. With the league going on throughout expanded shopping, advertisers on tv will appear to cash in on Season nine of Vivo Pro Kabaddi to pressure large-scale attention and leverage the strength of innovative integrations to create deeper engagement with viewers.
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