Vivo X60 series, including the Vivo X60, X60 Pro, and X60 Pro+, has been confirmed to launch later this month. Nipun Marya, Director Brand Strategy, Vivo India, while announcing the company’s latest Vision+ campaign targeted towards mobile photography enthusiasts, confirmed the report about the X60 series. The company also confirmed that the Vivo X60 series would be the first smartphone range under the new Vivo initiative.
Marya, during the announcement, said that the new initiative aims to build a visual content ecosystem for mobile photography enthusiasts through initiatives including content co-creation, education, and cultural exchanges. During the media briefing, Marya also confirmed that Vivo would soon announce a smartphone with its all-new RGBW camera sensor. Now, we don’t know whether each of the three smartphones under the Vivo X60 series will make it to the Indian market. Passing by the China launch, Vivo unveiled the X60 and X60 Pro in December, and Vivo X60 Pro+ was later announced in January for the home market.
The Vivo X60 smartphone model has already been spotted on the Bureau of Indian Standards (BIS) site based on the leaks so far. This confirms that Vivo will indeed launch the basic X60 series model in India.
As expected, the Vivo X60 series focuses on the camera department, and we can expect it to be compared with the Samsung Galaxy S21 series.
Talking about the top-spec Vivo X60 Pro+, the smartphone is powered by Qualcomm Snapdragon 888 and was launched at around Rs 57,000 in China. It features a quad-camera setup including a 50-megapixel primary sensor alongside a 48-megapixel ultra wide sensor and a 32-megapixel depth sensor, and an 8-megapixel periscope lens.
Going to Vivo’s new Vision+ initiative, the company has announced that it will take the campaign global with Vivo Vision+ Mobile Photography Awards as well as similar campaigns like Vision+ Mobile Photography Academy and Vision+ Photographers Federation.
The company says it has invested heavily in camera R&D to enhance camera capabilities on Vivo smartphones.
‘We are glad to take a step further in our core pursuit to create a pleasant imaging experience for consumers. It is our vision for humanity as a technology brand and our cultural responsibility as a consumer brand to share Vivo’s mobile imaging culture. With Vision+, we want to showcase how images carry emotions. We hope to inspire more imaging prospects and create a Vivo Vision+ era,” said Marya during Friday’s announcement.
