Kozhikode: VKC Group, one of India’s largest footwear manufacturers, has unveiled an innovative ‘Complete Fashion’ concept with its latest offering, VKC DEBON. This pioneering concept redefines footwear by encapsulating a spectrum of styles across 16 distinct categories, ranging from dynamic sports shoes and breezy sandals to casual flip flops, versatile open wear, chic V-straps, modern clogs, and effortless slides. Notably, VKC DEBON will have such an extensive range of footwear choices under one roof, catering to a myriad of tastes and occasions. VKC Mammad Koya, Chairman VKC Group launches the brand VKC DEBON by presenting VKC DEBON footwear to popular reality show fame Ms. Aryananda. The official logo of Dibon was also unveiled during the event.
“VKC Group is pleased to introduce a new concept to the footwear industry. VKC DEBON is positioned as a new brand in Complete Fashion with all the contemporariness of the modern global footwear fashion. India should always aim to compete and win against China in the footwear market game for global supremacy. VKC DEBON will be The Complete New Fashion brand with a special focus on PU products for the common man who is interested in the concept of value for money. As always, the VKC brand pillars including Honest Pricing will be adhered to in the new brand development.” said VKC Razak, Managing Director, VKC Group.
VKC DEBON targets the fashion-conscious youth of India by offering a wide range of trendy footwear choices through its “Complete Fashion” concept, allowing individuals to easily complement their attire. The brand’s emphasis on affordability, with honest pricing, aims to make fashionable footwear accessible to the common man, effectively combining style and budget-consciousness for a broad audience.
