Photo Caption: VKC Group Chairman VKC Mammad Koya launches VKC Pride’s exclusive fashion collection for women ‘WOW!- ‘World Of Women’. VKC Group Managing Director VKC Razak, Directors V Rafeeq, V.P. Mustafa and V. Muhammad Kutty along with Dealers Muhammad, Abdul Salam and Muhammad Sameer (AG Associates) were present.
Kozhikode: VKC Pride has launched a unique fashion collection for women titled ‘WOW!’- ‘World Of Women’ for this Onam season. This has marked the beginning of the second phase of the Shop Local campaign to promote neighborhood traders. The new scheme was announced at the VKC Directors Conclave held in Wayanad. ‘World Of Women’ high-fashion collections are specially curated for customers at their neighborhood shops.
‘World Of Women’ presents the best collection of high heels fashion footwear made with PU soles. This is a collection that can be worn by women of all age groups. The finest collection of season-appropriate modern fashion footwear is offered to customers.
On the occasion of ‘World Of Women’ launch, VKC Group Managing Director VKC Razak said: “We aim to take the Indian footwear industry to a new level by encouraging small retailers and distributors along with introducing innovative ideas and technologies in the industry”. He also said, “the second phase of the Shop Local campaign will be rolled out across the country with various schemes to empower neighborhood businesses and enable them to survive amidst the e-commerce firms.”
The first phase of the VKC Pride Shop Local program was a huge success and was initiated to energise and encourage small scale neighbourhood businesses that were badly affected by the pandemic and faced challenges to survive in the market.
VKC had earlier introduced DEBONGO, India’s latest sporty fashion brand for local and global markets and also India’s first super soft PU footwear and UV footwear that changes colour in sunlight.
