Dec 13, 2012: Mobile operators are increasingly using differentiation as one of the strategies to beat competition and this differentiation is mainly brought out by introducing new and better services. Vodafone India as part of differentiated service offering launched it’s ‘My News’ service which will allow its subscribers to read newspapers daily on their handsets. This value added service which was launched in Delhi and NCR region will be available at Rs. 5 per day. Pre-paid and Post-paid subscribers can also opt for weekly subscription of ‘My News’ service for Rs 35. The users can opt for one news paper from 30 regional or national newspapers and as part of this service the users will receive an MMS which they can save and retrieve at any point of time.
