Dec 29, 2012: Volvo which did not have an impressive debut with its cars in India is all set to increase its marketing budget by Rs. 16 crore to Rs. 20 crore next year and launch its Rs. 25 lakh car V40 Cross Country. Volvo Audo India which unveiled V40 Cross Country in Paris will be launching it in India in March or April. Off late there has been an increase in the sales of luxury cars and the total sales figure is all set to touch 150,000 The Company expects to sell 20,000 cars in 2013. The company is also planning to increase the prices of its cars by five per cent because of high input costs.
