India’s top video-on-demand platform, Voot, which is owned by Viacom18, has continually strived to increase its attempts to draw viewers from a variety of demographics to offer a broad content inventory. With the latest release of its Kannada content slate, which includes titles like “Humble Politician Nograj,” “Badava Rascal,” “Honeymoon,” and “Dear Vikram,” among others, the platform has effectively expanded its regional content inventory to appeal to its Kannada viewers.
Voot is getting ready to exclusively debut its first-ever OTT season of Bigg Boss Kannada as it builds momentum with its entry into the Kannada language market and ups the ante with its “digital-first” strategy. Voot welcomes Vimal Elaichi as a ‘co-presenting’ sponsor and Paytm as a ‘special partner’ for Bigg Boss OTT Kannada’s 6-week digital exclusive season.
Regarding the availability of Bigg Boss OTT to its Kannada viewers, Gourav Rakshit, Chief Operating Officer of Viacom18 Digital Ventures, stated that Kannada has been a significant market for Voot and that our latest movie slate has helped us solidify our market leadership. Voot’s success with Bigg Boss OTT Hindi in 2021 was a game changer in the digital entertainment market, and we’re thrilled to introduce Bigg Boss OTT Kannada, underlining our commitment to bringing unique and entertaining shows to Voot consumers across the country.”
Speaking about the first season of Bigg Boss OTT in Kannada, Param, Business Head, Kannada Cluster, Viacom18, said, “Year after year, Bigg Boss has been producing amazing and ground-breaking editions across languages, both on television and internet. Bigg Boss OTT Kannada will further enhance the immersive and interesting experience for all of our Kannada viewers. The Kannada market has always been ahead of the curve. We are optimistic that the impending digital edition will increase the show’s fandom and foster new levels of engagement and interaction with fans.
“It’s incredibly thrilling to watch the rising excitement for the inaugural OTT season, and the new avatar will undoubtedly live up to this fever . As the advertisement says, the OTT season would be a dream come true for Bigg Boss fans who will be able to watch live action 24 hours a day, seven days a week. This will keep our viewers interested for six weeks. The chaos has just started. Pay attention ,” said Kichcha Sudeep.
Voot, through a disruptive content strategy for Bigg Boss OTT Kannada, promises to be supplied with an endless supply of drama and entertainment, creating a milestone in the digital sphere.
Watch Bigg Boss OTT Kannada, which is being co-presented by Vimal Elaichi and is only available online.
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