Voot, India’s leading video streaming platform is known for creating highly engaging and interactive experiences via its wide and immersive content slate. For expanding its horizon and striking a chord with its users, Voot has collaborated with India’s first cricket reality show, Maratha Cricket League T20 as its streaming partner.
With the only goal to captivate viewers and sports lovers, Maratha Cricket League T20 will bring on the country’s most adored sport in a fresh avatar. In partnership with Voot, the ‘talent hunt reality show’ cricket league targets at providing a platform to the unexplored cricket talents across the country. It is scheduled to be launched on 15th August 2021, with 200 participants, international coaches, and 8 teams, Voot will stream the 34 matches league to strengthen its promise towards offering edge content to its viewers. For the first time, as a unique feature in the history of cricket over the globe, Maratha Cricket League T20 has started ‘Public Voting’. The matches are scheduled to begin from 15th August 2021 and the grand finale is scheduled for 5th September 2021.
Speaking on the partnership, Vincent John, Chief Executive Officer, Maratha Cricket League – MCLT20, Squarecut Sports Pvt. Ltd., said “I’m immensely happy to have Voot as the broadcasting partner which is India’s leading OTT platform with the largest number of active viewers across the nation. ‘Maratha Cricket League – MCLT20’ is India’s first Cricket Reality Show to discover less fortunate cricketers of India and to give them a platform to display their cricketing talent to the world. The league represents the heritage and history of the Great Maratha Empire. Over 10,000 cricketers were given a chance to showcase their talent out of which the best 200 will be featured in SEASON ONE of MCL-T20. Looking forward to long term successful partnership with Voot”.
Rudra Pratap Singh, Vice President, Former India International Cricketer and Vice-Chairman, Maratha Cricket League – MCLT20, Squarecut Sports Pvt. Ltd., also added, “The MCL-T20’s unique concept of giving a platform to numerous less fortunate cricketers to display their talent and live their dream through the MCL-T20 is what I found attractive. Voot being our broadcasting partner magnifies this opportunity a thousand times for these undiscovered talented cricketers to tell their stories to the world”.
Chanpreet Arora, Head- AVOD (Voot), Viacom18 Digital Ventures, commented, “Sports has always been the interest of the nation. This platform seeks to provide diverse content. The association with the Maratha Cricket league as streaming partners provides MCL an opportunity to reach the large user base of Voot. And for Voot, it helps us to achieve meaningful engagement with the sports enthusiasts in the country through the unique format. This is the first of more such content to come from our end at Voot.”
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