Wakefit.co, a home, and sleep solutions company, has released a new qawwali ‘2021 Tune Pel Diya’ wrapping up the year.
This Bengaluru-based startup promotes a healthy sleep culture with its mattresses, pillows, and protectors.
They had already launched a qawwali asking 2020 to ‘Bhaad Mein Jaa’ last year, and now they have released another video remembering the year for what it was.
While last year’s qawwali encapsulated everyone’s hopes for 2021, this year’s qawwali emphasizes how it has fallen well short of people’s expectations. The year 2021 was marked by a rollercoaster of events that set itself apart from previous years.
The ad film takes us back over the turbulent year, from the fatal pandemic wave through vaccine rollouts, rising pollution levels, controversial appraisals, growing fuel costs.
The film captures the ups and downs of 2021 and highlights the need of preserving one’s spirit.
Although there has been numerous ‘year in review’ videos, this one has a humorous approach which makes it unique.
Despite the fact the year has been awful, the video reminds us that we can pick up the pieces and go on. The video also says that everyone should start afresh and promotes their brand, assuring that with Wakefit’s beautiful furniture and home furnishing feature, “Ghar Set Hai.”
As everyone’s set to enter the New Year, the qawwali also tries to give a dose of nostalgia with a dash of humor to make the 2021 review amusing.
The Shabba Khair Qawwali group who sang the ‘2021 Tune Pel Diya’ was launched last year at the end of 2020 with their first qawwali song, Bhaad Mein Jaa 2020, which was meant to resonate with those affected by the COVID 19 pandemic’s first wave.
The video was created in collaboration with Spring Marketing Capital and has already received 100K views on the ‘Home Time’ channel just two days after its launch.
Wakefit.co’s branded content channel, Home Time is where the video was released, the channel attempts to offer timely content that is set in humorous and relevant narratives.
The brand had recently released a video, Honest Confession of a WFH Employee featuring Sumeet Vyas with the hashtag #AbheOmicron that highlighted the coronavirus-ridden world, and the transformation of their home into office-like environments that increased people’s bond with their home and furnishings.
Wakefit aims to spark the interest of its consumers and to address the importance of investing in their homes.
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