‘Keep Walking’ has always been a rallying cry for progress, an encouragement in the face of adversity, a joyful expression of optimism, and the best piece of advice you’ll ever hear. In an ever-changing world, the desire to belong while believing in oneself is stronger than ever. In today’s world, walking alongside communities while celebrating oneself has become an unavoidable path to success.
Walkers & Co. is a platform that celebrates those who are motivated by self-belief, identity, and the interconnected idea of progress, both for themselves and the world. Such individuals are defined by their journey: the milestones, the journey, the resilience, the fluidity, and the learning and growth that it entails. They are not lone rangers; in fact, the platform recognizes those who collaborate and work with partners, co-conspirators, and ecosystems, making a start, taking action now, and enjoying being a story in progress, whether in the space of creativity, inclusion and diversity or sustainability.
Sushant Divgikr aka Rani KoHeNur (They/She/He), Indian Drag Royalty, and Hanif Kureshi, a renowned contemporary artist, came together over the weekend to co-create and collaborate for a unique installation and live performative art at Jio World Gardens in Mumbai to celebrate the launch of Walkers & Co. Rani KoHeNur said of the partnership, “I love the sense of courage and boldness that Walkers & Co. instills in people.” That is also what I brought to life with my performance! ” Hanif Kureshi added, “The world needs more expressions of inclusion and diversity, while also recognizing the need for sustainability.” I am honored to have discovered a platform that values new perspectives and recognizes all those who continue to march forward.”
“Inspired by Johnnie Walker, the Walkers & Co. platform is a testament to India’s increasingly diverse & creative culture, and our endeavor is to bring together and celebrate culture changemakers who push boundaries to create a more meaningful community, wherever they are,” said Hina Nagarajan, MD & CEO, Diageo India. It is also an ideology that we bring to work every day. The Walkers & Co. Founders-Creators in our team and beyond find inspiration in the Keep Walking philosophy.”
Shweta Jain, Chief Business Development Officer: Luxury, Reserve & Craft – India & South Asia at Diageo, expressed excitement about the launch of Walkers & Co., saying, “Johnnie Walker’s rallying cry – Keep Walking – stands for constant evolution.” It has inspired generations to progress and better the next generation. Walkers & Co. is a collective community platform that aims to shape culture through acts, conversations, and insanely cool releases. By, from, and for those who are constantly questioning the status quo. The platform is poised to be a powerful catalyst for individual collaboration and co-creation in order to harness and unleash the true power of the collective, as well as to build strong, supportive communities that assist society in always moving forward. We can’t wait for you to join us on this adventure! ”
Follow and connect with us on Facebook, LinkedIn & Twitter.
