Walplast Launches New Sonic Identity for Its Retail-Facing Brand Homesure – Bringing Emotional Connect Through Sound

Walplast Products Pvt. Ltd., a trusted name in the building materials industry and the third-largest manufacturer of Wall Putty in India, launches sonic identity taking its retail-facing brand Homesure to the next level in the brand journey. This sensory enhancement is set to deepen the brand’s connect with customers, making Homesure not only a visible brand  but also a sonic brand in the hearts and minds of consumers.

Mr. Aniruddha Sinha, Senior Vice President of Marketing, CSR, and Business Head of P2P Division at Walplast, elaborates on the brand’s multi-sensory evolution, “At Walplast, we recognize that a brand extends beyond a mere visual presence—it is an experience that should touch every sense. The launch of Homesure sonic identity is a transformative step in our brand’s journey, creating a deeper emotional resonance with our customers. This new dimension of our brand showcases the vibrant, energetic, friendly and fearless character of Homesure and signifies our innovative approach to building lasting connections with our audience.”

Offering further insight, Mr. Kaushal Mehta, Managing Director of Walplast, said, “By introducing a sonic identity for Homesure, we are enhancing the way our brand interacts with the external world. It is about bringing a voice to Homesure that resonates in the hearts of our customers and reinforces our commitment to delivering durable, lively, and colourful homes.”

Traditionally, the building materials category has been associated with coarse, lifeless tones, often limited to shades of grey and white materials. However, Homesure stands out as a beacon of warmth, vibrancy, and liveliness. Our technologically superior products don’t just construct houses; they create homes that are filled with energy and cheerfulness. This innovation is at the core of Homesure’ ethos—a brand that’s informal, relatable, and empathetic, even when out of sight but never out of mind! With Homesure’ sonic branding, Walplast is not just adding a sound to its brand but also weaving a story that resonates with life and energy. It is a strategic move that aims to reinforce customer trust, underscore the brand’s commitment to quality and mirror the colourful, durable, and engaging nature of the homes it helps create.

Homesure offers a diverse portfolio of products, including Wall Putty, Tile Adhesives, Paints, Gypsum-based products, Construction Chemicals, Admixtures, AAC blocks, water proofing solutions and more. Through meticulous research and development, Walplast’ team of experts have crafted technologically superior, sustainable and quality-driven solutions that cater to the discerning needs of architects, builders, contractors, engineers, masons, painters, and homeowners alike.

Walplast, through its Homesure master-brand, continues to be a preferred choice in the construction ecosystem, thanks to its robust network of over 800 active distributors, 6000 dealers and more than 65,000 influencers. The brand’s dedication to providing superior customer experiences—encompassing product efficacy, solutions and services—reaffirms its position as an industry frontrunner.