National Recognition for Outstanding Contributions in the Field of Building Materials
New Delhi, December 19, 2023: Walplast Products Pvt. Ltd., a subsidiary of DryChem India Private Ltd., has been recognized as the “Fastest Growing Indian Company Excellence Award.” This prestigious accolade was presented at the National Seminar & Awards Function on National Economic Development & Social Responsibilities – Atmanirbhar Bharat, at Gulmohar, Habitat World, India Habitat Centre, Lodhi Road, New Delhi.
Mr. Kaushal Mehta, Managing Director of Walplast Products Pvt. Ltd., sharing his thoughts on the achievement said, “Being acknowledged as the fastest-growing company in India is more than a validation of our efforts; it’s a call to continue leading through purposeful innovation. Our journey is a testament to the vision we uphold – one that transforms challenges into opportunities.”
Also present at the event Mr. Aniruddha Sinha – Sr. Vice President – Marketing, CSR, Toll Manufacturing & Business Head – P2P Division, expressed his delight at receiving the award, stating, “This recognition resonates deeply with our ethos of resilience and innovation. It symbolizes not just our growth but our commitment to pioneering solutions that shape the landscape of the building materials industry. We promise to continue delivering superior customer experience by remaining agile, competitive, and responsive to every stated and unstated need of the customer.”
Walplast Products Pvt. Ltd. is an Indian Multinational Corporation founded in 2004. Recognized as the 3rd largest manufacturer of Wall Putty in India, the company operates 25 strategically located manufacturing units across the country. With NABL certified state-of-the-art R&D Labs meeting international standards, Walplast exports its products to more than 23 countries across the GCC region, North & Central Africa.
Homesure, the consumer facing brand, is a preferred brand in the construction ecosystem, offering a diverse product range, including Wall Putty, Tile Adhesives, Gypsum-based products, Construction Chemicals, Admixtures, AAC blocks, Paints, and other building materials. The Homesure portfolio has achieved an significant 20% volume growth, surpassing industry standards and underscoring the increasing consumer preference for Walplast’s innovative and hassle-free home-building solutions. This significant surge is particularly notable in Homesure TileEx Tile Adhesives, witnessing a spectacular 52% volume growth year-on-year, a testament to the success of its Channel Development and increased market penetration initiatives.
The Homesure brand further strengthened its position through initiatives like Samriddhi – Influencer Loyalty Program, fostering a deep bond with Influencers & construction workers and the impactful “Power of 4 Aces” consumer campaign on Homesure Tile Ex, driving engagement and market share. Additionally, Walplast’s strategic expansion into other product portfolios, such as Decorative Paints with Homesure Mastertouch, has yielded impressive results, achieving substantial market penetration in key regions, including Maharashtra, MP, Gujarat, and Rajasthan. Simultaneously, the company has doubled volumes in Gypsum Products, showcasing its adaptability and responsiveness to diverse construction needs. Walplast’s global reach has also expanded significantly, with exports to more than 23 countries, solidifying the company’s status as one of India’s largest exporters of Wall Putty, contributing substantially to the global construction industry.
In addition to its remarkable product growth, Homesure contributes to Walplast’s commitment to excellence through its expansive network. With over 800 active distributors, 6000 dealers, and a vast community of over 65,000 influencers, Homesure plays a pivotal role in building strong and sustainable communities. This robust network not only reinforces the brand’s market presence but also aligns with Walplast’s dedication to fostering enduring relationships and contributing positively to the construction industry and communities at large.
Walplast also takes pride in providing direct employment to over 1000 employees and remains dedicated to expanding its business portfolio with a focus on quality, innovation, and customer satisfaction.
