Maharashtra, October 18 , 2023: Walplast Products Pvt. Ltd, a subsidiary of DryChem India Group Company and the third-largest manufacturer of wall putty in India, is all set to launch its latest Brand campaign unveiling HomeSure TileEx Tile Adhesives. The brand has been positioned on a cutting-edge benefit revolving around the “Power of 4 Aces”. The communication tag-line of “Chaar Ikkon Ka Power Packed Tile Solution”, aims to empower the customer with the powerful benefits of Excellent Adhesion, Super – easy Application, Better Accessibility and Aqua – Safe Properties.
Designed with precision, the Tile adhesive range caters to the needs of both seasoned applicators and masonry workers, guaranteeing a seamless and hassle-free tiling experience. Through artful storytelling that touches a nerve, the video sets out to deeply resonate with its audience, strategically weaving a humorous narrative that not only captures their attention but also strikes a profound emotional chord. It lays emphasis on the unique selling points, including the adhesion strength which is unparalleled and ensures that tiles remain securely in place, even in challenging environments. Furthermore, the products have superior water-resistant properties, rendering it suitable for both interior and exterior applications, delivering enduring durability even in wet conditions. The HomeSure TileEx Tile Adhesives range is meticulously designed and readily available and accessible to all.
Reflecting on the launch, Mr. Kaushal Mehta, Managing Director, Walplast said, “Our cherished consumer brand, HomeSure, stands as a beacon of trust, a testament to the enduring bonds of partnership, and a symbol of our relentless pursuit of innovation. HomeSure TileEx embodies the very essence of our brand ethos and our unwavering dedication to delivering excellence in construction materials. We have listened to our customer voice and worked tirelessly to develop our Tile Adhesive range that combines strength, versatility and ease of use.”
Speaking on the nuances of the brand campaign, Mr. Aniruddha Sinha, Senior Vice President – Marketing, CSR & Business Head – P2P Division, Walplast, said, “Innovation is the cornerstone of our commitment to excellence at Walplast. With our brand campaign unveiling HomeSure TileEx Tile Adhesives, we are not just introducing a product; we’re introducing a unique brand that will resonate with our customers. The core benefits are communicated in a tone that is simple yet credible, in a context that appears humorous and memorable. This campaign reflects our unwavering dedication to delivering superior quality and value to our customers.”
With a rich legacy deeply rooted in trust, partnership and innovation, Walplast continually seeks to push the boundaries of what is possible in the realm of construction materials. HomeSure TileEx Tile Adhesives campaign represents a testament to Walplast’s unwavering commitment to crafting cutting-edge construction solutions.
