Delhi, 18th April 2023: WeddingWire India, the Indian subsidiary of The Knot Worldwide, a wedding technology platform connecting engaged couples with local wedding professionals, today announced the launch of its flagship campaign – #WinYourDreamWedding. The campaign is spearheaded by Jubilee fame Wamiqa Gabbi, fashion influencer Sheevalika Oberoi, and digital youth community The Indian Idiot. This is a first-of-its-kind initiative undertaken by a wedding brand in India; giving couples once in a lifetime opportunity to win their dream wedding.
The premise of the campaign is based on WeddingWire India’s consumer research which revealed that millennial couples are taking charge in handling payments for their weddings with about 39.8% spending on their own weddings. The brand wants to go above and beyond in supporting couples in this endeavour. The brand truly believes that this wave of financial independence will bring a positive change in Indian society.
Speaking on the launch of the campaign, Anam Zubair, Head of Marketing at WeddingWire India said, “Weddings are no less than festivals in India! It is an amalgamation of culture, tradition, and love. We are thrilled to have the opportunity to give a once-in-a-lifetime experience to a lucky couple with our campaign – ‘Win Your Dream Wedding’. The campaign aims to celebrate the rising wave of financial freedom amongst young millennial couples. We are hopeful that Indian couples will embrace this opportunity and showcase maximum participation.“
The campaign will be led by Wamiqa Gabbi, who has made a name for herself in the Bollywood industry with her remarkable performances in the films like ‘Godha’ and ‘Nikka Zaildar 2.’ Waqima has recently been making headlines for her performance in the Costume drama series – Jubilee. She will be joined by Sheevalika Oberoi, a popular actor who has worked with top brands like Sabyasachi, and The Indian Idiot, a well-known digital youth community that entertains audiences with their hilarious content.
The ‘Win Your Dream Wedding’ campaign is a unique initiative that aims to bring joy and happiness to couples who have been struggling with the challenges of planning, financing, and executing a dream wedding. It is a 30-days long campaign which kickstarted on 14th April 2023 will be open to couples across India till 14th May, 2023, 11:59 pm. Interested participants can register on WeddingWire India’s Instagram page.
