WARC Digital Commerce releases Amazon report
WARC Digital Commerce is a one-stop location for brand marketers and ecommerce professionals to establish digital platform marketing strategies and plan for success.
WARC Digital Commerce is based on the notion that brand marketing and ecommerce are merging, but they have different measures for success. This launch will show how to optimize visibility, media spend, and innovation to increase sales on digital platforms.
“Marketers must understand how their brands perform on huge retailers as marketing, sales, supply chain, and digital commerce convergence,” stated Patrick Miller, Co-President of Ascential Digital Commerce and Co-founder of Flywheel Digital.WARC’s Digital Commerce platform is a gamechanger for brand marketers that want to grasp their current performance statistics and receive brand-growing insights.
WARC Digital Commerce will include:
dComm Index
• Evidence-based reports on Amazon, Walmart, Instacart (with Target and Kroger launching soon).
• Exclusive statistics and detailed dives into nine areas and subcategories: Baby products, health, toys/games, food, beauty & personal care, household supplies, pet supplies, and consumer electronics.
• Expert comments on platform difficulties, possibilities, and winning strategies.
• Extensive benchmarks and data-driven research to reveal best in class in competitive categories and subcategories.
Primers
• Detailed Amazon and Instacart retail media profiles (with Walmart coming soon).
• Developed with Colin Lewis, a retail media networks expert and advisor to leading brands and retailers.
How-tos & Case Studies
• Regularly updated articles on successful companies’ methods and approaches to develop online and surpass the competition.
Information
• Track retail media benchmarks and gain insights on ad expenditure, shopper journeys, and industry development.
Amazon.com Q1-2022 WARC Digital Commerce IndexTM
Following WARC’s first Digital Commerce research, ‘How to win on Instacart,’ a second study examines how companies can win on Amazon.
The inaugural WARC Digital Commerce Index study on Amazon (Q1 2022) gives marketers a deeper look at Amazon’s business, issues, and prospects, along with key takeaways to help them transform data and KPIs into actionable insights.
Amazon has lately shifted its attention to the upper marketing funnel, presenting a significant opportunity for brand marketers to utilize Amazon for brand promotion and sales.
WARC’s Amazon dComm Index covers:
• Rising CPCs — According to Perpetua, Amazon’s primary ad offering, sponsored product advertisements, grew 29% year-over-year in March 2022.
• Sponsored Search Competitive Intensity – A limited number of businesses dominate Amazon’s paid search, while others struggle for visibility. On Instacart, the margin between winners and losers is lower, giving brand marketers a chance.
• dComm Winners by Category: Nespresso non-alcoholic drinks; Pampers baby products; Pure Encapsulations health; Barbie toys & games; Kind food; Maybelline beauty & personal care; Duracell household supplies; Blue Buffalo pet supplies; JBL/Harman electronics.
The WARC dComm IndexTM is a unique data-led benchmark that considers product selection, organic search, pricing, sponsored search, and advertising content. It will be the essential handbook for firms striving to prosper in the ecommerce era.
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