MUMBAI, OCTOBER 07, 2022 — Warner Bros. Consumer Products (WBCP) and DC will release an all-new variety of original products inspired by Warner Bros. Pictures’ upcoming action-adventure film “Black Adam”. This is the first time Black Adam has appeared in a film and the first time a comprehensive collection of merchandise featuring the uncompromising antihero will be available. Premier toy, apparel, and home goods partners have collaborated with Warner Bros. Consumer Products and DC to bring “Black Adam”- themed merchandise to mass market and specialty retailers leading up the film’s release in theaters only, across India, from October 20, 2022.
Joining forces with some of the best licensees in their respective categories, WBCP will offer:
Fashion and Footwear: Project Rock’s Black Adam Training collection of innovative performance wear created by Dwayne Johnson and Under Armour captures the spirit of Black Adam, who rises from ruin and goes beyond where other heroes draw the line. The Black Adam Training collection was inspired by the work Dwayne Johnson put in to prepare for his most demanding role yet, disrupting the superhero genre and forging his own path.
“Black Adam deserved more than a portrayal,” said Dwayne Johnson. “He deserved a transformation. Every training session, every rep, every drop of sweat was my commitment to disrupt the very notion about this character and myself.”
The collection features apparel, accessories and The Ultimate Training shoe, the Black Adam PR 5 ($160), that was battle tested at new levels of intensity by Dwayne Johnson himself. Project Rock is proud to offer this limited-edition collection for athletes and fans striving to reach their own levels of disruptive intensity, whether inside or outside of the gym.
From today, the Black Adam Training collection will be available for sale at retail outlets around the world and online at www.underarmour.com.
Partners in India are also joining in on the celebration with new product launches in fashion, collectibles, home, and accessories categories.
In the fashion category, there’ll be a multi-partner launch with TheSouledStore.com and Bewakoof.com that will launch a range of “Black Adam” fashion tees and accessories. Similarly, Octave Clothing and Bioworld Merchandising will also have a range of fashion apparel across retail chains and online/digital stores. Suditi Apparel will have an athleisure range, and Epicstuff.com will launch collectibles and a home product collection, and Zebronics India will launch a line of “Black Adam” audio accessories and wearables.
Cartamundi, the worldwide leader in playing cards, will be launching the next chapter of action-packed hybrid trading cards (complete with digital NFT twins). Don’t miss out on this thrilling expansion of the one-of-a-kind line-up that journeys through all of DC’s comic book history and celebrates how the hierarchy of power is about to change when “Black Adam” releases in cinemas around the world. This is your chance to join a global community of fans to collect, buy, sell, trade, and compete as you build the ultimate DC trading cards roster! The DC Unlock the Multiverse Chapter 2 hybrid collection will be coming soon to retailers in India, USA, UK, and Brazil this fall.
