Warner Bros. Discovery has extended its long-term partnership with the Toshiba TV brand to launch a new short-form content series that tells the stories of creative and practical artisanship around its TV products.
Three unique films are going to be produced by WBD. It is to tell viewers across the world, the stories of Toshiba TV’s creative brand heritages that will contact on a deep understanding of artistic fields from design to visual arts, sound, and music. The stories look beyond the technology-only narratives that often are seen in the sector, taking a broader perspective that links with people’s passion for art and design. The series will be telecasted on WBD’s linear channels in the U.S. and Brazil and will be strengthened across the breadth of its social platforms globally. Stories that include:
A Tune across Millennia – Lianjun Yu’s Story- Toshiba TV
- Highlights Toshiba TV’s dedication to more authentic sound by revealing the magic of the ancient Chinese instrument Xun which carries a 7,000-year legacy
Art in Bold Strokes – Giuseppe Tino’s Story- Toshiba TV
- Highlights how Toshiba TV’s groundbreaking color by telling the story of Italian chef Giuseppe Tino as he uses cooking to make visual art and award-winning meals
At the Heart of Design – Shuhei Aoyama’s Story- Toshiba TV
- Shows how the simplicity of design and significance of shadow and light is used by architect Shuhei Aoyama and combined into Toshiba TV’s products
Mike Rich, Head of International Marketing Solutions, Warner Bros. Discovery, said: “We have a proven record of achievement of producing creative content for the big international brands that deliver meaningful engagement with audiences at a scale unmatched anywhere. He also said, “We look forward to extending our long-standing collaboration with Toshiba TV brand to highlight how its craftsmanship is outstanding and are excited to bring incredible stories from the world of music, food, and design to our viewers.”
Tatsuhiro Nishioka at Toshiba TV said: “We are pleased with the long-term collaboration with Warner Bros. Discovery. Toshiba TV has provided many creative TV products for over 70 years. We have a strong interest in modern technology and quality to provide a better viewing experience. The picture and sound quality are executed and tuned with developers’ artisanship and innovative technologies.
“The three stories creatively show the inner ideas of a professional, all of which indicate the intensity and artisanship of Toshiba TVs from many aspects. We believe this long-term collaboration will increase the international awareness of Toshiba TV by connecting with our target customers through incredible stories.”
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