Dec 27, 2012: Cadbury very recently launched its new TVC ‘Raho Umarless’ that focuses on Gems Surprise Packs which has Toys inside. After the much successful campaign with ‘Ikla Pikla Ping Ping’, Cadbury tries to break the clutter with this new campaign which has been designed for Gems Surprise Packs. The TVC created by Ogilvy & Mather is a promo commercial and focuses on Panda toys which come with the pack. The ad shows two old men sitting on a table and talking about the Gems Surprise Toys. After some time they start negotiating for a doctor panda toy and the TVC ends with a voice over which says ‘No umar for toys’.
With the new product Gems Surprise Packs, Cadbury is trying to get into the space created by Kinder Joy which has a good market.
[youtube height=”HEIGHT” width=”WIDTH”]http://www.youtube.com/watch?v=sd2W4zPEL8Q[/youtube]
