Wavemaker India announces bagged media mandate for Pagarbook. The account will be handled from the Bangalore office. The integrated media mandate for Pagarbook will be managed by wavemaker India. Wavemaker India announces bagged media mandate for Pagarbook. The account will be handled from the Bangalore office. The integrated media mandate for Pagarbook will be managed by wavemaker India.
Pagarbook offers payroll and attendance management solutions for micro, small and medium enterprises (MSMEs). Over the past 6 months, Pagarbook has increased its user base by more than 5 million, providing services in 12 different languages.
In line with Pagarbook’s vision of becoming the nation’s human capital platform, Wavemaker has a responsibility to enhance the brand through mass media outreach programs that cut across all relevant touchpoints such as television, print, radio, OOH, social and digital.
Speaking on the partnership, Pagarbook Senior Vice President of Marketing and Sales Sivaprasad K said, “Our character is to address the most challenging issues facing the SME sector. The goodwill of ordinary Indians is something we strive for. Wavemaker combines global expertise and a proven track record in bringing typical Indian insights to life. We are happy to ship them as a key partner in our mission to help small businesses grow.”
Commenting on the success, Ajay Gupta, CEO, South Asia, said, “Pagarbook symbolizes the brand of innovative ventures that provide simple solutions to the challenges faced by small and medium enterprises across the country. Their activity strengthens the core of our economy. We are happy to partner with this dynamic and fast-growing transformation brand. I’m sure Pagarbook will help them achieve their growth aspirations as partners.”
Kishan Kumar MS, Chief Growth Officer, and South Head, Wavemaker India, said, “I am delighted to start the new year with such a positive note. Partnering with a disruptor brand like Pagarbook can be a great learning experience for us. Our extensive customer travel data and insights that include analytics expertise enable us to unlock many growth drivers for the Pagarbook. The journey will be an exciting one, of course!”
Ann page book has selected Akshay Kumar as its brand ambassador and has announced a target of 10 million active users by the end of FY2021. There has been a social media campaign with Akshay Kumar in the lead that has just hit the airwaves.
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