Legendary Canadian coffee chain Tim Hortons will officially enter India on August 11, 2022, opening its first two locations in Delhi and Gurgaon. Inspired by the brand’s Canadian birthplace, his two stores in Select City walk Mall (Saket) and its DLF Cyber Hub (Gurgaon) offer consumers in Delhi NCR a range of options increase.
From signature drinks like French Vanilla, Ice Cap, Double, and classic Boston Cream to Indian-inspired fusion dishes like Makani Ravioli Pasta with Chicken or Mushroom, Chicken Tikka Croissant Sandwich, and Chole Cruz Flatbread. This time, the brand’s menu goes beyond Canadian staples. In addition, there is also an “order food” corner where you can customize the bread and toppings in the store.
Since the day was released, Tim Hortons has been making national headlines. But is it worth the hype? How does it stand out in the Indian market? Navin Gurnaney, CEO of Tim Hortons India, told his afaq. About plans for brand positioning in India, menus for India, and the company’s expansion plans in India.
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How Tim Hortons Positions in India? Premium Cafe or Family QSR?
Neither We want to be seen and act as a premium brand with a friendly price point. We don’t want to be classified as a coffee shop, cafe or QSR. We are a coffee shop and restaurant that offers everything a coffee shop has to offer.
We developed our own ideas and validated them with lots of consumer research. We wanted it and saw this place. We want to be known for both our drinks and our food
When I thought there was a long line in front of the store, I finally reached my destination. I was.
How many branches are you planning to open in India? Which regions are you targeting first?
My commitment to board is to open 120 stores in the first three years. 20 new stores to be built by August 2023 Construction of 50 more by August 2024 and 60 new stores by August 2025 will be accelerated.
Navigate to where the customer is, in terms of location. B. Shopping centres or airports. You can find us in non-traditional places such as B. Autobahn. We are a premium brand and have started operations in Delhi NCR and Punjab in North India.
What is your brand’s target audience and what have you learned about Indian consumer preferences?
You have to consider a rather wide lens. Known for famous drinks such as 100% Arabica coffee, French vanilla latte, iced cups, cappuccino java chips, and a very popular menu.
Gen Z and millennials are core consumers seeking premium global experiences. These Delhi-based consumers know exactly what New York coffee shops sell and want those global experiences in India.
What I learned on my travels is that Indians are very picky when it comes to food. As such, our menu offers a wide range of international Indian dishes. Muffins, croissants, bagels, chicken tikka croissants, paneer tikka wraps, chole kulche flatbreads and more.
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