Be it the unbranded roadside butte or the branded frozen corn, sweet corn makes for a healthy snacking option. However, before time, it was not at all seen as an on-the-go or ready-to-eat snack that is perfect for the fast-paced residence of consumers.
Premium snacking brand 4700BC Popcorn a short time ago launched ready-to-eat sweet corn that focuses to be a healthy and hassle-free snacking choice. According to 4700BC’s co-founder, Chirag Gupta, no other competitor in the Indian market was contributing ready-to-eat sweet corn when they cleared to launch the product. “We are not doing anything new with sweet corn, but just joining the conception of reality-to-eat with it. So, it is a wrapping and marketing innovation than effect innovation,” adds Gupta.
The ready-to-eat sweet corn is accessible in flavours like Lemon Pepper, Barbeque, Natural, and Butter to cater to similar taste predilection. The product comes in rejoinder packaging that rehabilitates moisture and keeps the corn fresh even in the absence of refrigeration. The pack is microwavable. The product has high fibre content, no conservatory, and is non-GMO and gluten-free
Since 4700BC is a premium snacking brand, so, as per Gupta, “Our TG is central class and high-income groups who have a short time, are mostly on-the-go and look for spotless label snacks. Bottom-up proceed towards needs additional volume. It is not difficult to come from top to bottom.Gupta shares that the launch was something very near to their flagship product popcorns. The products had the same machines and the flavours were not difficult to replicate. However, many brands were by now providing basic standard packaged makhanas. 4700BC noticed that there was no competitor provided a premium quality product. The name makhana was being that did not quite fit or attire a premium snack (product) from a long-term and global outlook. Hence, the brand is distinct to call it Protein Pops. The packaging of 4700BC’s latest sweet corn contribution is unique and something that the Indian market may not have seen before. The packaging of a product plays a main role in enticing the consumers in to try it out. Sharing the content beyond it, Gupta mentions, “Packaging is the most main aspect, as it takes care of 50% of a brand’s marketing. When a product is entering for shelf space and there are too many brands kept there, packaging makes it sticks out.” “Packaging is the brand’s first customer attraction point. If a consumer gathers up the product and it is good, people will purchase it again.
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