For EY India’s flagship event, Techathon 3.0: Enter the Metaverse challenge
February 2023: Weaddo, a leading business acceleration studio, recently executed a highly effective digital and social media marketing campaign #EntertheMetaverse for EY India’s flagship event, Techathon 3.0: Enter the Metaverse challenge.
The Techathon initiative is an integral part of the undergraduates’ outreach program by EY Technology Consulting. This year, EY Techathon 3.0 challenged students to fuel their creativity and develop novel solutions in the metaverse across several problem statements. Weaddo’s successful campaign helped them achieve 5,000 registrations within a span of 6-7 weeks. To amplify the reach of the campaign, EY and Weaddo jointly leveraged the channel of influencer marketing, and a paid partnership was done with Ankur Warikoo to undertake a thematic storytelling approach and drive intent among the target audience at a deeper level. During the campaign, various ad formats such as static images, carousels and story ads were also promoted on the social media and digital platforms.
This was the first digital and social media marketing campaign as the target audience for this were college and university students. Their primary mode for consuming content is on their mobile phones. The video was available on various forms of social media and digital platforms, etc. and weekly campaign optimization helped EY achieve promising outcomes.
“Our strength lies in understanding the end-to-end customer journey of our partners and delivering the right solutions as per the requirements. We tried to do the same for our latest ad campaign for EY, and the results have been great,” says Sanchit.
“Our goal has always been to enable businesses to get their customers’ attention in the most efficient manner. And, with EY, we have again proved our capabilities in terms of campaign execution and management,” adds Protik.
“With an aim to recognize the sharpest minds in technology we launched the EY Techathon series, and we are glad to partner with Weaddo for its third edition. The social media and influencer marketing campaign conceptualized by Weaddo made the Techathon 3.0 a success and with an uptick of 5x in registrations,” comments the representative of EY.
