“Let’s accomplish something in the Metaverse.”
“Should we get Facebook to perform something in the metaverse?”
“Metaverse is all hype. We’ll do something when it is needed.”
“Something in the metaverse” is more frustrating to listen to than the vintage
“Mazza Nahi Aa Raha”. We require to stop somewhere.
Stop dealing with Metaverse, NFT, Blockchain or Web 3.0 as your following PR gimmick. Sure it will arise in an online publication or two for a couple of hours but I anticipate nothing more. It’s time to adopt web 3.0 as your succeeding marketing vertical. And no, it’s not too fast.
Think of the digital scene in the early 2000s. How maximum CMOs, CCOs, CEOs and their battalion neglected it and dealt with it like a despised love child. Cut to 2022, the detested child is now the environment. You or your brands can’t run without it. Five years later, you don’t wish to discuss losing the bus again. And this period, it will not cruise at 10Km/hr. Your brand will turn into Benjamin Button.
Web 3.0 is not about acquiring one NFT, unfolding the world’s first public loo in Decentraland or listening to a concert only to force your muscles to groove because “Oh, it’s so cool!”.
Maybe it is sufficient for some LinkedIn comments, even adequately as an ice breaker in a pub, but awful for creating any effect beyond 5 seconds.
But it can be a game changer for your brand if you squeeze your organisational structure, deploy the suitable resources, and, most importantly, don’t try to be a sceptic. It will shift your brand’s perception and become a compounding cash cow if performed right. No further middlemen or the monopoly of web 2.0 players.
The big concern is, “How do we do that? It’s not an exhibition but a path.”
It’s a new marketing vertical. Get it tattooed. Mind fluctuates matter the most. Hire somebody who realizes this space better than you. Very significant to put them on the same pedestal as your “Digital Head”, if not above. Drop the instant satisfaction. If you assist the ecosystem in growing, you will grow. Focus on forming loyal communities by giving energy back to your consumers. Let them decide what they want to behold and share with you. Be consistent. Everything doesn’t require to be a substantial advertising campaign.
Begin with reasonable contracts. Perhaps MOGO into NFTs, followed by your office in Decentraland, slowly shift your ORM, begin taking interviews, establish industry visits for colleges, test new varieties before they hit the racks, chat to your customers directly, and explore decentralised peer-to-peer technology. Drop a top-notch aesthetically wealthy NFT twice a quarter to earn more traction. Explore alliances with other brands to develop the ecosystem.
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