Want to know who is your targeted audience? Then worry not Google Analytics is the tool you are required to keep track of where the traffic for your websites is coming.
Google Analytics is an open-source tool used by over 30 to 50 million websites. Google Analytics can be useful for boosting your business. But require a lot of understanding of the tool to ensure that accurate data is collected to form an efficient marketing strategy. Thus, Google Analytics is one of the most significant websites tool available for free of cost and, as many as 30 to 50 websites use this free service provided by Google.
However, for some businesses, Google Analytics may seem complicated, and unsure how and why to use this powerful tool.
How does google analytics works?
Google Analytics uses a JavaScript programming language code that, placed on your website called tracking code. This tracking code gets activated whenever visitors arrive at your sites.
The tracking code placed in your website take data and information from three key sources, which are:
- First party cookies
- HTTP request the browser sends
- User browser and system information
By using these data sources, the tracking code tracks certain information about visitors arriving at your website. It helps to understand the geographic location of the user, the device user used to visit your website, the language in which the website is view by the user, the pages they visited on the website, the browser used by the user to visit the website, etc.
All the information tracked by the code is, sent to Google Analytics, which displays the data as reports that you can view.
Why use google analytics?
Whether it is an eCommerce site or informative site or blog you want to understand the behaviour of your visitor’s website to deliver better results.
Google Analytics all track the traffic of your website to understand customer behaviour, online content, user experience, device functionality, geographical location of the user, demography of the user and more.
Google analytics provide all the information you need to help you build a successful business strategy, discover things you never knew about visitors of your website.
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