Bajaj Auto had launched a ‘Pulsar Stunt’ font for the digital spectators as a distinctive way to capture their customers through social media platforms. The animated stunt font is designed by drawing inspiration from everyday thrills experienced by every single Pulsar rider and is inspired by its 10million+ community. The Pulsar Stunt font is available as stickers & GIFs on the Pulsar website as well as on Instagram, WhatsApp, and other messenger apps. Each of the alphabets from A to Z as well as the numerical digits from 0 to 9 has been designed & carefully put together from real-life images, which have then been transformed into illustrations so that each rider can express themselves in a way like never. The Pulsar Stunt Font merges inspiration with expression and has the thrill of riding embedded in each alphabet.
Ogilvy has conceptualized the idea with artist and creative director Ganesh Shinde a.k.a Miles on canvas in creating this font. Ganesh said that Pulsar had always been an inspiration for bikers in this country. They must do things differently as always. This time they brought ‘stunting’ and ‘art’ simultaneously to create a new expression for bikers. The Chief Creative Officer of Ogilvy India Mr. Sukesh Nayak said that The Pulsar Stunt font is a unique tribute to Pulsarmania around the globe. Pulsar riders can use these GIFs and fonts to express themselves on social media and the biking community finally has a font they can call their own. The Marketing head of Bajaj Auto Ltd. Mr. Narayan Sundararaman said that the most identifiable characteristics of a Pulsar rider are the love for their bike and their need for a thrill. He also said that they created a dynamic font to allow the riders to express this passion through social media, staying true to their pursuit of thrill on their Pulsar.
