UK based fashion apparel brand, B Brave has launched its first campaign ‘What’s keeping you down?’ to encourage individuals to be fearless about their convictions and convert them vigorously. B Brave is a well-known brand in sharing its customer’s brave and mesmerizing stories among the brand community and publish it on their official website.
The digital media urges Indians to revaluate why they don’t make a move, they don’t speak more loudly, go to bat for equity, in any event, when they need to.
Conceptualized and made by Pontem Integrated, the principal film of the campaign endeavors to raise the appropriate focuses through various circumstances. Regardless of whether it is expressing your real thoughts out or raising a voice against the bad form or in any event, helping individuals, it makes individuals question why they don’t make a move. Since film shooting and creation in the current Covid-19 circumstance was a test, the innovative group at Pontem Integrated and the creation group at Uncommonsense thought of the arrangement of utilizing genuine symbolism of average folks to recount to the story.
According to Ummed Singh, organizer and chief executive officer of B Brave statement, there is a functioning minority that is making a move to profit the general public and the world, however, they accept there are additionally willing individuals on the planet. Motivated by these warriors, B Brave makes product offerings that place their way of thinking before the world. B Brave attempts to urge individuals to step out of their customary range of familiarity and do things they wouldn’t typically do. This is to bump them to think. Organization use style to offer a voice to their convictions. It makes mindfulness about those legends and their issues; it draws in individuals with the issues and moves them to take up these issues.”
Rajesh Sikroria, author, Pontem Integrated, stated, “A most recent couple of months have seen some standout demonstrations of mental fortitude and valiance by ordinary individuals. The campaign idea was enlivened by these conventional brave hearts who stood up sacrificially, conflicted with all chances, and raised their voice so loud and clear that they were heard all over the place.”
