The much-anticipated Homestyle Whole Wheat Parathas from iD Fresh Food, India’s largest fresh food brand, were launched today.
With the launch of these Homestyle Whole Wheat Parathas, iD continues to strengthen its foothold in India’s booming healthy food sector, following the enormous success of their Malabar Parota and whole wheat parathas.
The product will be launched in Bengaluru first, with the rest of the areas following. The triangular-shaped parathas are created with 100 percent whole wheat, all-natural ingredients, and no preservatives or additives. They’re tasty and nutritious, but they have a short shelf life. These parathas are suitable for frequent consumption at home due to their light and soft bite.
To make it ready to eat, simply unpack and heat it, then serve with your favorite curry or sukhi sabzi. As a customer-centric business, iD Fresh has always been extremely sensitive to its consumers’ wants and expectations, without sacrificing health, taste, or convenience.
The iD Homestyle Whole What Parathas are priced at Rs 70/- (for 390 grams) and have a five to six-day shelf life. In addition to being healthful, iD’s parathas have a unique triangular shape.
This is the first product of its sort on the market. Mr. PC Musthafa, CEO and Co-founder of iD Fresh Food, said of the product’s concept, “iD Fresh has always remained to the principle of making healthy and fresh food available to our clients daily.”
I’ve always prioritized our consumers ever-changing wants and made it a point to pay close attention to their input. The Homestyle Whole Wheat Parathas, like our other goods, are created with traditional procedures, starting with specially ground whole wheat and baking them traditionally without the use of chemicals or additions.
When compared to other similar goods on the market, these are iD’s major strengths and differentiators. Our customers may be confident in the product’s quality and continue to love the brand as much as they have in the past.
” Because iD owns its entire supply chain, it can respond quickly to changing consumer expectations while maintaining stringent quality control and a speedier time to market. Their customer-centric approach to innovation has ensured that all of their products are in tune with clients’ emotional quotients and lifestyles.
The Bengaluru-based brand’s extensive natural and organic product range includes Idly and Dosa Batter, Ragi Idli and Dosa Batter, Rice Rava Idli Batter, Malabar Parota, Wheat Parota, Sandwich White bread, Wheat Sliced bread, Wheat Chapati, Natural Paneer, Natural Thick Curd, ‘Squeeze and Fry’ Vada Batter, Smart Sip Tender Coconut, Grated Coconut in a Coconut and three customized blends of Instant Filter Coffee Liquid.
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