You belong to medium sized IT firm and you are as good as the CEO there. You feel the need to understand your market even further for expansion. So what do you do, as a CEO, you now put on your CMO cap and start your marketing activities- you even hire costly resources to support your marketing functions –it is a costly affair and something that dilutes your core responsibilities as a CEO as you play a dual role.
Enter a MPO firm, who promises to do these critical tasks for you at rates half of what you would have spent on your costly resources. When you have services like these to help you out, you can say that its time to sign the deal with one. Be it small firms who will find it difficult to sustain marketing teams or large firms who run out of resources as the marketing function keeps expanding in terms of responsibilities, anyone can avail the services of an MPO provider.
As a firm, when you feel, that your marketing costs is a high percentage of the budgets, you can explore the option of outsourcing. At the same time, as your company grows, you may add more functions to the marketing wing such as thought leadership or some new CRM initiatives.
To consider the option of outsourcing a firm needs to address the issue of cost vs compatibility. If you feel that cutting costs is more important from an objective point of view, then outsourcing could well be an option. But at the same time if you feel that you’d like to develop the skills of your marketing team , then outsourcing may not be the right thing for you. So it all depends on your objectives and outlook of the marketing activities.
There are several firms that offer these services either as a specific activity or marketing as a whole. Depending on your requirements, you can opt for their services and define your expectations!
