e- Shopping becomes an inevitable part of life among the citizens in the country. Emerging e-shopping platforms are urging to build their branding. Amazon, Flipkart, Jiomart, Bigbazar, and other brands are having rivalry in the marketplace. Order everything online has become a trendsetter nowadays, so online platforms are always ready to come up with something new.
BigBasket and Grofers were the common online grocery platforms, now Amazon, Flipkart, Swiggy, and Zomato, etc. also launched online grocery brands. Getting customer’s beliefs is the only way to flourish the brands. Brands are trying to be best to attract customers.
The key factor which affects the shopping becomes a question, whether the speed of delivery or the prize will steal the choice of the customer. Swiggy says it will take 45 minutes to deliver the order whereas Flipkart gives the surety of 90 minutes and it keeps varying according to the platforms.
Chief marketing officer of Cremica Mr.Gurpreet Amrit shares his thought that the time taken for the delivery can matter more when it comes to the customer choice. Online shopping platforms can build a benchmark among the customers to create credence.
Sai Ganesh, the chief marketer, Dunzo comments that speed is not the only parameter that matters. “Freshness of the product (for fruits and vegetables), packs that are not close to expiry, and the fact that all the items are available in one single place “is also matter’s.
He also adds that when it comes to the speed of the delivery the customers are expecting food groceries and it differs from food delivery as the buyer is in starvation. He remarks that everyone should get into consideration even if its couples without kid or someone lives alone. Amazon retail category leader Rajesh K Prasad observes “speed of delivery by itself won’t let you win the grocery, uber cities like Bengaluru and Delhi value speed, along with the right orders, while cities like Hyderabad or Kolkata don’t mind when there’s a drop in delivery speed, Cultural nuances come into play”.
Everyone has their own perspectives on shopping. In order to meet those perspectives, online platforms should come with a standardized model of purchasing to get rid of confusing consumerism among buyers.
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