National, 14th February 2025: Some say Valentine’s Day is about doing nothing. Others believe romantic love should be kept smooth and predictable. But where’s the magic in that? Britannia Pure Magic Choco Frames is here to shake things up—because love, in all its forms, deserves to be celebrated in the most enchanting way!
This Valentine’s Day, Britannia in partnership with Xtendr has launched a Mixed-reality print ad, setting a new benchmark for interactive brand experiences. A simple QR scan on the Britannia Pure Magic Choco Frames print ad transports users into a stunning 3D Harry Potter world, where the four iconic Hogwarts houses—Gryffindor, Slytherin, Ravenclaw, and Hufflepuff—magically emerge from the biscuit itself. Consumers can select their house, watch their chosen biscuit appear in lifelike 3D, and send a carefully curated personalized message to their loved ones.
This personalization and shareability is a first in the industry and this AI-powered AR ad allows users to create and send heartfelt, customized messages effortlessly—making Valentine’s Day more interactive, meaningful, and fun.
