Indian perfume market has witnessed a new ‘sense’ fragrance, the first unisex perfume by Wild Storm. It all began in 2005 when India’s one of the present leading fragrance brands expressed into the Indian masculine grooming segment. The fragrance of McNROE Consumer Products Pvt Ltd.’s wild stone instantly became a success and tiled the way for every Indian male to realize the world of grooming. From then, Wild Stone has evolved so much through the years.
The USP of the new product is that it has a unique experience such that, it can be felt by both visually challenged as well as sighted individuals. Sense of smell, one of the great gifts that a man owns. The sense of smell is closely linked with memory, maybe more so than any of our further senses. Perfumes evolve certain memories and are a language on their own; they speak about ourselves, ways by every individual making the event unique but worldwide in its landscape. For a wild stone man, life’s an occurrence. Every moment of which is exclusive and value celebrating. The wild stone helps you be prepared for these special moments. We ensure you don’t just live it but make it memorable So, this unique selling proposition has helped the company to build up its brand and to establish more into the deep untouched market.
Perfume simply means “through smoke” and the term is derived from the Latin word per fumum, meaning Perfumery is an art that has to be mastered and which is one of the great strengths of the wild storm. During the launch of Sense and the initiative, Mr. Ankit Daga, the company’s Head of Business Development has added that the Wild Stone, through the unique fragrance, not only aims at imparting a sense of optimism and happiness to the wearer but also a way of responsibility and pride to the client for having contributed to the noble reason behind the welfare of the near-blind. The wrapping is exclusive in itself with the branding written in Braille script so that visually challenged consumers can also identify the brand and its product. Through the emergence of new family member to their portfolio of products, the company is expecting a great uprising in the perfume market.
