Wildcraft and EaseMyTrip Unveil “Wild Summer Fiesta” to Enhance Summer Travel

Wildcraft, India’s foremost outdoor brand, has forged a partnership with EaseMyTrip, one of India’s leading online travel tech platforms,  to unveil “Wild Summer Fiesta.” This collaboration is aimed at redefining summer holidays for 1M+ consumers, offering exclusive travel deals that harness the synergies of these two iconic Made-in-India brands.

It is the coming together of leaders across offline and online as Wildcraft, present in over 600 towns with more than 7,500 outlets and 200+ EBOs, has teamed up with EaseMyTrip, which handles over 20,000 daily transactions, to enhance the travel experience for their customers.

“As a brand which equips individuals to step out with confidence; we are always on the lookout for allies who can join us on this mission. Partnering with EaseMyTrip allows us to enhance our customers’ travel experiences with exclusive offers and exciting prizes.” said Mr. Aditya Gadiyar, Head Marketing at Wildcraft.

This strategic partnership is designed to benefit both brands’ customers mutually. Together, they plan to reach over 300 million consumers through a mix of online and offline channels, ensuring a broad and diverse outreach.

Sharing his thoughts on the partnership, Mr. Nishant Pitti, CEO and Co-Founder of EaseMyTrip, stated, “Our partnership with Wildcraft underscores our commitment to providing our customers with unparalleled service and benefits and making travel easy and accessible. Both EaseMyTrip and Wildcraft are dedicated to enhancing the customer experience through innovation and value.”

Starting on June 5, 2024, the “Wild Summer Fiesta” will offer a range of exclusive deals for Wildcraft and EaseMyTrip customers. Wildcraft customers can redeem these offers across all touchpoints, including Exclusive Brand Outlets (EBOs), Trade, and Modern Trade outlets, covering all product categories.

For Wildcraft Customers: Customers can get up to INR 500* off on flights + INR 1000* Off on hotels; with a Grand Prize of 2N/3D all-expenses-paid trip to Goa for lucky shoppers.

For EaseMyTrip Customers: Every transaction on EaseMyTrip will earn an assured gift voucher redeemable at Wildcraft retail stores.