India, December 19, 2024: Winn Foods, a trusted leader in sauces and condiments known for delivering authentic Chinese flavours to Indian kitchens, has unveiled its latest product—Winn Hakka Noodles Curly Chow. This exciting new launch is a key milestone in the brand’s mission to expand its portfolio and meet the growing demand for healthier, convenient meal options.
Winn Hakka Noodles Curly Chow redefines the instant noodle experience with a healthier and tastier alternative. The product is crafted using an air-drying technique that preserves the natural texture and flavour of the noodles while significantly reducing fat content. Additionally, it is free from oil, MSG, trans fats, preservatives, artificial colours, and flavours, setting it apart in the instant noodle segment. These attributes, combined with its vegan-friendly formulation, make it a standout option for health-conscious consumers.
Commenting on the launch, Chandan Polekar, CEO of Winn Foods, said, “The launch of Curly Chow is not just a new product introduction but a reflection of our commitment to aligning with shifting consumer preferences. With more than 60% of urban households in India prioritizing healthier eating options, Curly Chow is a step forward in addressing this growing demand. We are confident that this product will set a new benchmark in the instant noodle category while strengthening our brand’s position in the market.”
Each pack includes sachets of Hakka Noodles Masala and All-in-One Chinese Sauce, delivering an authentic Chinese culinary experience in just five minutes. The thoughtfully curated flavour profile aligns with Winn Foods’ reputation for quality and innovation, providing a wholesome and satisfying meal option for the modern consumer. The noodles are priced at an affordable rate of ₹35 for a 175-gram pack, and will initially be available across major cities and regions in India through leading wholesalers, retailers, and e-commerce platforms.
The launch of Curly Chow also marks Winn Foods’ first step in revolutionizing the “Chinese food at home” segment by providing high-quality, health-conscious options. With plans to expand its presence across modern retail outlets and e-commerce platforms, the company envisions making premium and wholesome Chinese meals an everyday reality for households in India.
This product launch is part of Winn Foods’ larger strategy to innovate and lead the industry. Over the years, the brand has consistently introduced products that resonate with evolving consumer preferences, further cementing its reputation as a pioneer in the condiments and ready-to-eat food segments. With a focus on quality, authenticity, and health-consciousness, Winn Foods continues to deliver on its promise of bringing premium Chinese cuisine closer to home.
