September 30, 2024; When athletes have won the game within, every game becomes theirs to win. From the moments of doubt during competition, to the exhilaration of winning it all, Oakley presents Inner Spark, a series of short film clips inspired by the real emotions that athletes face, and the challenges they conquer within, on their journey to the world’s biggest sports stage. Transforming trials into intuition, injuries to instinct, and vulnerabilities into victory, Inner Spark is no-filter and comes to life through the brand’s most neuronic collection yet, featuring popular releases in a bright, new colorway.
A chapter of Oakley’s Be Who You Are, the films showcase world-class athletes Fred Kerley, Kylian Mbappé, Alexia Putellas, and Cassandre Beaugrand sporting frames from the Inner Spark collection. Viewers ride along with athletes through their every emotion, alternating between images of the athletes and visuals of skeletons and their & ” inner spark”, illustrating the connection between outer performance and mastering the game within.
“In sports, most people believe it is all about victories and medals. At Oakley we believe that the real battles lie inside each and every athlete. There is only them, with their fears, fatigues, failures and values and this little inner spark that makes you to be you” said Caio Amato, Oakley Chief Marketing. “We want to inspire kids to be fully themselves, with no filter nor holding back. Because if you won the game within, every game is yours to win.”
Narrated by Mbappé, the film declares, “You’ve already won without an arena, pool, or pitch,” emphasizing that the inner spark comes from overcoming fatigue, failures, and fears. Winning is an inside job, so the message is clear: play the game, ruffle some feathers, and be one’s true self without holding back.
Inner Spark also captures the authentic stories of Team Oakley athletes that we don’t often notice at first glance, through visuals that reveal the true selves of a diverse range of contenders: surfers Kanoa Igarashi, Bettylou Sakura Johnson, Filipe Toledo, Griffin Colapinto, and Caroline Marks; golfers Paris Hilinski and Dylan Frittelli; track and field legends Andre De Grasse and Joseph Fahnbulleh; volleyball player Taylor Crabb; cyclist
Loana Lecomte; and WNBA player Diamond DeShields.
The collection’s design strikes a balance between control and release, chaos and order. Its organic pattern takes cues from the movement of the human nervous system. The unexpected color combination encourages breaking out of the ordinary and embracing new beginnings. Each piece in the collection features a neuroni pad print in celeste blue with silver accents, highlighting the sparks against a stand-out tennis ball yellow frame. This distinctive design is complete with Prizm Ruby lenses that complement the frame’s neon colors.
The Inner Spark collection is led by Sphaera, and includes other Oakley favorites Bisphera and Latch Panel.
Inner Spark Sphaera™: Made for the contender with Oakley’s widest field of view, Sphaera is Oakley’s most forgettable eyewear to date. Designed to bring the A game no matter the sport, Sphaera features Prizm™ Lens Technology for detailed vision, a lightweight frame with front vents for improved airflow, and nose pads and molded-in earsocks for a no-slip grip. Experience the pinnacle of sport performance eyewear with Sphaera – put them on and forget they’re there.
Inner Spark BiSphaera™: Rx-ready with Prizm™ Lens details to help you see the win within, Bisphera seamlessly transitions from dominating competition to owning the daily hustle. Designed for the versatile athlete, this dual-lens performance sunglass helps one shine in both sport and life and is constructed from lightweight material, with features nose pads and ear socks for a comfortable fit.
Inner Spark Latch Panel™: Built for action on and off the clock, Latch Panel is designed to eliminate distractions. Its full-rim, shield lens design provides a game-changing solution for on-the-go eyewear storage. Slide on the removable side shields to block distractions and bring in calm and focus. Ideal for versatile escapades, Latch Panel features thin temples that fit comfortably under a hat and comes with a removable leash for added security. Prizm™ Lens Technology enhance detail and elevate the visual experience.
See the win within, with Inner Spark, launched globally on July 1. The films can be viewed on the Oakley YouTube channel, and the collection can be shopped at Oakley.com or Oakley stores worldwide.
