MediaCom India which is a GroupM media agency has been awarded the media approval for Aqualite, a leading manufacturer of best quality women’s and men’s shoes footwear. The approval was bagged after a multi-agency frequency and will be serviced aside MediaCom’s Gurgaon office. The duties of media include media planning, strategy, implementation and buying for OHH, TV, Cinema, Activation.
Commenting on the alliance, Avichal Gupta, director marketing, Aqualite said, “We are very happy to team-up with MediaCom as the media partner as our agency brings the quality of execution and experience with them. For Aqualite, we always focus on a partner who can resonate with the brand as well as understand our consumer offering and we saw this in the group and the work they had put forward. We are confident that MediaCom will be able to generate a powerful strategy for our buying and media planning to add momentum to all our marketing initiatives and help us to be the best for our customers. We look ahead to working with them.”
With conviction and commitment to provide quality affordable footwear to the customers, Aqualite has turn up as the biggest footwear manufacturing company in India spread over to 6 integrated manufacturing facilities in India. Further, Aqualite has a largely scientific and specialized approach to research and development of footwear, institutionalized in an industry-first research institute, Aqualite Footwear Research Institute, an engine that move along the Company’s deep understanding and insights in podiatry, consumer behavior and in the art and science of footwear making. They are known to develop various products that are not only made of high quality and affordable but also which are cost-effective, skin-friendly and have perfect size and pattern.
On being awarded the business, Navin Khemka, chief executive officer, MediaCom South Asia said, “We, at MediaCom are very proud and excited to partner with a good brand like Aqualite – an organic home grown start-up which became one of India’s biggest footwear manufacturers through the years. Their commitment to provide their customers with numerous product options and stay rooted in their goals has steered them to become one of the market leader. We understand how Aqualite shows commitment towards its customers. Likewise, we want to be committed to obtaining a very well defined consumer-driven 360-degree media attitude across several media platforms and help the brand to reach business goals for the company.”
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