–Unveils exquisite festive fashion
Mumbai, 06 October, 2021: Wishful, the premium women’s wear brand from TCNS, launched its exclusive festive range with the award-winning couturier, Rahul Mishra for the quintessential Indian woman. The collaboration brings together two of the most celebrated names in Indian fashion. The range is a true reflection of Rahul Mishra’s signature looks for the “Wishful” woman.
Rahul Mishra, the internationally acclaimed designer, created timeless elegance with Wishful, a contemporary occasion wear brand, to create an elevated offering for the consumer. The synergy of the two focuses on developing the wearable luxury which is accessible to its shopper.
Anant Daga, Managing Director of TCNS Clothing Co. Limited said, “We are delighted to associate with Rahul Mishra, first Indian designer to showcase at Paris Haute couture, for our brand Wishful. Wishful has been a pioneer in providing impeccably designed contemporary occasion wear for the modern Indian women and with this collaboration we would be elevating the offering to our consumer to a new level. The partnership has brought Rahul’s unique aesthetics while blending the brand sensibilities seamlessly.”
Discussing the collaboration,Rahul Mishra,said, “We believe in creating relevant wearable luxury that holds a timeless space in one’s wardrobe. This partnership with Wishful will help us extend these house philosophies into fashion that will serve a new audience. Through Wishful, I am ecstatic to present my patrons with this accessible opportunity to own and experience a piece of our brand and make this festive season extra special.”
The Wishful X Rahul Mishra collection features Reflect, Reset and Reconnect tone. Intricate artisanal embellishments are created with love as adornments on delicate and lustrous fabrics resetting ancient craft with a modern twist. The ensembles are not only contemporary but also have a quintessential feel to them- making them like collectible pieces for the wearer’s wardrobe. These pieces are adorned with delicate floral and geometric influences designed by Rahul Mishra in collaboration with Wishful.
Today, as Indian festivals have transformed into a more modern connotation and setting, Wishful has been increasingly finding its space not only at casual gatherings but also as festive dressing. Wishful strengthens its identity as a ready-made occasion wear brand, and with its launch in 2006, has carved its niche by offering premium, elaborate and exclusive occasion wear to modern Indian women, while expanding its presence across India in all major markets.
The Wishful X Rahul Mishra festive collection will be available across all Wishful exclusive stores, 100+ W stores and www.wforwoman.com
