Mumbai, December 27th, 2024: As the New Year approaches, resolutions are on everyone’s mind—hitting the gym, eating healthier, or picking up a new hobby often dominate the conversation. But this year, some of India’s most iconic brands have come together to add a fresh twist to the resolution frenzy with an innovative billboard banter campaign.
The idea? To inspire people to think beyond the usual resolutions and explore everything from financial fitness to home upgrades, engaging texting, and party playlists.
Leading the charge is Upstox, one of India’s prominent wealth management platforms, which kicked off the conversation with a cheeky nudge toward financial resolutions. Their billboard, prominently displayed in Mumbai, playfully reminds passersby:
“Diet me greens add kar diye. Aur green portfolio ka kya?” (Link)
The banter gained momentum as other brands jumped in to keep the dialogue lively. boAt, the lifestyle audio brand, chimed in with a clever quip, asking:
“New Year party to rakhli. Par playlist ka kya?” (Link)
Asian Paints, synonymous with home aesthetics, struck a chord with movie buffs by reminding them to think about their own surroundings:
“Apne favourite celebrities ki saari movies dekh li. Lekin unke home decor ka kya?” (Link)
Pepperfry brought its signature flair to the mix, reminding everyone about the essentials for hosting a great house party:
“House Party announce kar diye. Ab extra seating ka kya?” (Link)
Yatra, India’s trusted travel platform, brought wanderlust into the mix with a call to action for dreamers:
“Vacation ke sapne dekh liye. Aur booking ka kya?” (Link)
OLX kept the energy high, encouraging users to upgrade their gadgets for the New Year:
“Phone upgrade karna hai? Purane phone ka kya?” (Link)
PharmEasy, a household name for healthcare essentials, introduced a timely reminder for health-conscious resolutions:
“New Year party toh karli. Par health resolutions ka kya?” (Link)
Finally, adding to the fun, Bobble AI struck a relatable chord with its billboard targeting the romantics and texting aficionados:
“Crush ka number mil gaya? Ab texting interesting banane ka kya?” (Link)
This multi-brand billboard banter has captured attention not just for its wit but for its sheer creativity in transforming outdoor advertising into a vibrant and engaging conversation. The synchronized interplay celebrates New Year’s resolutions while staying true to each brand’s identity.
As the stage sets for 2025, this campaign reminds us that humor and camaraderie can elevate even the simplest messages—proving that resolutions might come and go, but creative storytelling leaves a lasting impression.
