‘Kaun Banega Crorepati’ has become the proper thread to weave in every Indian’s ambitions and aspirations throughout the years. The knowledge-based programme has praised human characteristics of courage, self-belief, patience, confidence, and intellect in every season — as Season 13 of ‘Kaun Banega Crorepati’ proclaims, ‘Sawaal jo bhi hai, #JawaabAapHiHo’.
BYJU’S and Cadbury Dairy Milk are co-presenting the 13th season of ‘Kaun Banega Crorepati.’ Hyundai Motor India Limited, Asian Paints Royale Glitz, Ultratech Cement, and Zydus Wellness Ltd – Complan are the show’s co-sponsors. CERA, PharmEasy, IDFC First Bank, LIC of India, and Bharat Matrimony are the Associate Sponsors. The bank of India is that the show’s Special Partner. Some significant modifications are made within the looks and feel of Season 13, also as its format. Everything has been re-engineered, from the bottom LED to the usage of AR (Augmented Reality), an updated motorised virtual ceiling, and gaming visuals. The show’s opening segment, Fastest Finger First, has been renamed Fastest Finger First – Triple Test.
The Audience Poll, on the alternative hand, is making a comeback for the new season. there will be Shaandaar Shukravaar on Fridays, with celebrities from various walks of life participating within the sport for a social purpose on “Kaun Banega Crorepati.” There are 14 sponsors on board for KBC Season 13. per industry reports, ad prices for Season 13 are raised by around 20%. ‘KBC’ has been able to retain a stronghold on its viewership and attract a slew of sponsors throughout the years.
Karan Taurani, SVP – Research Analyst (Media & Consumer Discretionary), Elara Capital, emphasised the show’s strength, saying, “‘KBC’ can be a family show, where the whole family can sit and watch together.” I believe that the appealing commercial investment is mostly since the entire family is watching the show and Amitabh Bachchan is in an exceedingly position to drive the audience, which works in their favour.”
Amit Syngle, CEO & MD, Asian Paints Ltd, one in all the show’s Season 13 sponsors, stated, “In comparison, there are numerous spin-offs who just haven’t been able to consistently do as many things right as KBC over a protracted period of some time.” As a result, for the past 21 years, it’s dominated television ratings like no other show, despite competing for popular shows.”
A reality programme like KBC doesn’t fit into the identical category as other shows. These ambitious viewers are targeted with this show, which challenges their knowledge and engages them. “KBC’s” program formula has been employed in numerous nations throughout the world, although not on reading television. The success of the show could even be attributed to the drama around a daily man’s chance to alter his or her life, Amitabh Bachchan‘s relationship with the audience, and so the participatory format.
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