● Mobiles, Appliances, Fashion, BGM (Beauty and General Merchandise), Electronics and Home continue to be preferred choices for customers across India
New tech experiences such as Video Commerce and ‘FlipInTrends’ for Fashion see significant traction in onboarding new consumers
● Robust seller participation PAN India indicates positive ecosystem growth
● Enables faster deliveries across 19,000+ pin codes; while expanding facilities and enabling Flipkart Minutes, same-day and next-day services in select cities
Disclaimer: All statistics and anecdotes shared below have taken into account shopper insights from Early Access and Day 1 of the Big Billion Days (26 & 27 September 2024)
Bengaluru – September 28, 2024: Flipkart, India’s homegrown e-commerce marketplace, launched the 11th edition of its highly anticipated The Big Billion Days (TBBD) 2024 on September 27, with early access beginning on September 26 for Flipkart VIP and Plus customers. Over 33 crore user visits were recorded on Flipkart during Early Access and Day 1 combined, reflecting festive enthusiasm from shoppers from across India. Early trends suggest a promising festive season ahead, with growing demand being observed across Mobiles, Food & Nutrition and Grooming categories.
