Early usage trends establish PVR INOX Passport as a success
South Indian fans show an overwhelming response with 60% of subscriptions
‘Shaitaan’ emerges as the most popular movie among Passport subscribers
India’s largest multiplex chain, PVR INOX, has caught the attention of cinephiles with the recently launched second edition of Passport. This time, the Passport offers improved features and an enhanced cinematic experience to movie buffs. After receiving an overwhelming response to the latest movie subscription service, PVR INOX has sold over 50,000 passports within the first two weeks of launching, with South Indian fans grabbing more than 60% of the 50,000 subscriptions on offer. Observing the success, PVR INOX has opened more subscriptions and has extended the registration period, in anticipation of hitting one more milestone soon. Early usage trends depict Passport’s growing popularity and positions the latest version of Passport as the golden ticket for cine-goers.
The PVR INOX Passport boasts a plethora of fantastic features, offering monthly access to four movies for just ₹349. Moreover, it provides access to recliner seats and premium formats with minimal top-up charge of Rs 150, along with the option to redeem tickets for friends. Additionally, subscribers receive F&B vouchers included with a 3-month subscription, along with family benefits. However, what truly steals the spotlight is its availability in the vibrant South region, where cinema is celebrated as a festival. It’s notable that Passport has been a nationwide success, considering the even geographic spread of buyers, with redemptions spread across all kinds of films – languages and genres. With big hits already gracing theaters and more lined up for avid movie buffs, PVR INOX is poised to bring even more excitement to moviegoers.
Passport Usage Trends and Insights since the launch
- Anticipation soared in the Southern states, eagerly awaiting this offering, contributing around 60% to the milestone of 50,000 subscribers.
- Interestingly, on a city level, maximum buyers hail from Delhi, followed by Hyderabad, Bangalore, Mumbai, and Chennai.
- On a usage basis, movie lovers from Hyderabad have made their city numero uno in terms of redemptions done in the first 2 weeks, showcasing the enthusiastic response from the region.
- More than 100 movies have been watched using Passport,
- ‘Shaitaan’ tops the list of movies watched with Passport.
Reflecting on the resounding success of the PVR INOX Passport, Gautam Dutta – Co-CEO of PVR INOX Ltd, stated, “Looking at the phenomenal response, not just in terms of uptake of subscriptions, but also in usage & redemption, we are adding more Passports for sale and an extension of registration period. Having sold more than 50,000 subscriptions within 2 weeks of opening, we continuously strive to provide our audiences with the most innovative and friendly movie-watching solutions. The response demonstrates the audience’s love and enthusiasm for theaters. We are confident that innovative programs like this will help us attract more movie lovers to our fold and strengthen our bond with cinephiles across the country, and add strength to the cinema ecosystem in the country, with more audiences enjoying more content.”
