Wondrlab, known as India’s largest martech startup has teamed up with Chaayos in starting a marketing campaign called ‘Relax with Chaayos’. The objective of the campaign is to help in brand positioning and to show how a hot cup of tea and snack from Chaayos can help people de-stress after a busy day’s work.
The campaign is not targeted just to working adults but to anyone who faces difficulties or stress throughout the day.
The first commercial shows a scenario during the work-from-home period, where a father, Varun, is on a virtual conference call with his colleagues. His daughter then puts on a video where her father is shirtless. It is a memory that played in his mind while having a cup of tea and a tasty snack at Chaayos.
The second commercial shows a young mother, Ayesha, and her daughter, playing the Baby Shark song on repeat, at loud volumes in the home theatre system. Yet, Ayesha is undisturbed and relaxed as she enjoys a snack and a cup of tea.
The third commercial is about how a honeymoon couple, set a destination on their map to India gate but, the map ended up taking them to the India Gate rice factory. The couple does not seem exasperated as they have tea and snacks.
The last one shows Vicky, a man who is set to travel to Gurugram but gets caught up in the Akshardham to Gurugram traffic. The duration of the journey shows 1 hour and 40 minutes despite him leaving 40 minutes before. But Vicky is not frustrated as he enjoys a bite of a delicious snack and hot tea.
What these commercials essentially mean, is that taking a break from one’s daily problems and having tea and a snack from Chaayos will brighten up their mood and help them feel relaxed.
Amit Akali, the co-founder and CCO of Wondrlab stated that they are always on the lookout for more opportunities to help improve people’s lifestyles through innovative ways digitally. The films were made to relate to the lives of the people. Everyone has a universal understanding of the state of mind of a person after consuming tea and snacks after a long day.
Sumeet Malik, marketing head of Chaayos said that their core focus was to help customers enjoy the winter season with a wide range of products from their store and hope to see the campaign bring out some positive response.
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