SocialTAG, a strategic influencer marketing agency, recently executed a targeted influencer campaign for Wordtune, an AI-powered reading and writing companion. The campaign focused on content writers, marketers, business professionals, and enterprises, aiming to tap into the mass consumer base in India. Leveraging YouTube and LinkedIn as the primary platforms, the campaign successfully raised awareness about Wordtune and its advantages among the target audience.
Recognizing the growing use of AI in written content globally, Wordtune identified India as a promising market for the brand. Through influencer marketing, the brand sought to understand how content creators and business owners could benefit from its capabilities in improving and expediting documentation. With the collaboration of seven influencers, the campaign generated 1.07 million impressions, marking a successful outcome. Viewers not only got introduced to the product but also grasped its effectiveness.
To effectively reach the target audience, SocialTAG curated a list of influential content creators and business owners. These collaborations enabled Wordtune to effectively showcase its unique selling points, such as enhanced paraphrasing, text generation, a solution to writer’s block, and more. Key contributors to the campaign included Anushree Jain, Founder of SocialTAG, Akshay Gurnani, co-founder and CEO of Schbang, and influencers Saptarshi Prakash, Nikhil Pawar, Ansh Mehra, Anik Jain, and Jigar Thakker.
LinkedIn and YouTube were chosen as the primary platforms for Wordtune’s influencer campaign due to their significance in catering to data consumers and potential users seeking a deeper understanding of AI tools. These platforms serve as valuable resources for individuals looking to enhance their knowledge and skills by utilizing AI technology effectively.
The campaign yielded remarkable results, with high engagement rates and positive feedback on AI writing tools like Wordtune. The LinkedIn campaign reached over 79,000 accounts across the country, while YouTube achieved impressive reach and impressions of 1 Million.
Wordtune’s collaboration with SocialTAG for their LinkedIn influencer campaign was a strategic decision, based on SocialTAG’s proven expertise and track record in executing successful creator campaigns for generative AI companies (Simplified, Synthesia, Rephrase,AI, and Kittl etc.).
With a strong reputation as a leader in influencer marketing, especially within the generative AI space, SocialTAG was the ideal partner to amplify Wordtune’s message and reach on LinkedIn.
Nili Tawil, Social Media Manager, Wordtune
“ Collaborating with business owners and content creators gave us insights into how people perceive a generative AI tool like Wordtune for work and its benefits to consumers in India. This campaign successfully helped us reach out to various audiences from across the country and increased our market reach.”
Tanishq Mittal, Founding Member and Head of Business, SocialTAG
“ At SocialTAG, we understand the power of influencers in various industries. There was a time when influencers were only used for retail brands but with our experience and understanding of different markets, we were able to help Wordtune harness the power of platforms such as LinkedIn and Youtube to reach their desired target audience.”
