In a groundbreaking initiative aimed at supporting the financial well-being of India’s blue-collar workforce, WorkIndia, India’s leading blue-collar recruitment platform, has entered a strategic collaboration with Branch International (India) a leading NBFC with presence across all 28 Indian states that aims for financial inclusion for the underbanked.
Recognising the unique financial needs of their extensive blue-collar user base, WorkIndia has identified the demand for hassle-free loans among workers who often lack a robust credit history, making it challenging for them to access traditional banking services.
In response, they have established a dedicated “Loans” segment within the WorkIndia mobile app, featuring lending platforms, including Branch International, where users can seamlessly avail lending services
The partnership launched in January 2024, has already seen over 50,000 loan applications coming through WorkIndia. With its completely digital user journey on their Android app, Branch International ensures seamless access to credit. This collaboration amplifies the commitment of both companies to serving the evolving needs of the blue-collar workforce.
Expressing commitment to financial inclusion, Mr Nilesh Dungarwal, Co-Founder and CEO of WorkIndia, said, “WorkIndia serves as a lifeline for millions of blue-collar workers, connecting them with employment opportunities. Many of these hardworking individuals require financial assistance, and our collaboration with leading lending players like Branch International ensures that these workers can access the support they need.”
Echoing his sentiment, Mr Neeraj Gupta, MD of Branch International, said, “Branch International aims to deepen the availability of financial services to every customer segment in India. Our partnership with WorkIndia will help improve access to credit for a segment that is well deserving but under-served.”
Significantly, the “Loans” segment on the WorkIndia app provides users with the flexibility to choose from various lending platforms, addressing their specific financial requirements. Therefore, this partnership not only bridges the gap for blue-collar workers seeking financial aid but also presents an unprecedented opportunity for lending fintech companies to tap into a substantial user base actively engaged on a leading employment platform.
As the partnership unfolds, WorkIndia and Branch International remain dedicated to facilitating meaningful livelihoods and financial empowerment for the backbone of India’s workforce.
