National, 26th March 2025 – India’s sales job market is undergoing a dynamic transformation, with traditional field sales roles on the decline and business development and Tele-calling emerging as dominant forces. WorkIndia’s latest data insights highlight a sharp shift in hiring trends, as companies increasingly adopt remote sales strategies to drive efficiency and scale. This evolution is also reshaping workforce dynamics, creating new opportunities, and accelerating gender diversity within the sector.
As per WorkIndia’s report, the sales industry is signaling strong industry expansion with total sales job postings surging by 17% from 2023 to 2024. However, the real story lies in the changing composition of these roles. Telecalling and business development have emerged as the dominant forces, reshaping hiring priorities and redefining the future of sales.
Telecalling is leading the sales boom as it recorded the highest number of job postings in 2023, and the momentum continues into 2024, with a 22% year-on-year increase in job postings. Meanwhile, business development roles have witnessed an unprecedented 80% surge, reflecting a major shift in how companies approach sales. In contrast, traditional field sales are losing ground, with job postings declining by 4% overall, except in tier 3 and 4 cities where demand remains steady. Among major metro cities, Bengaluru and Mumbai are leading the hiring boom, with 33% and 26% increases in sales job postings, respectively, indicating a strong demand for skilled sales professionals in these urban hubs.
The rise of remote sales models is not just changing how companies sell; it’s reshaping who is selling. While male hiring has grown across all sales roles, female hiring is declining, except in telecalling and business development, where female job postings have surged by 80% and 8%, respectively. This signals a clear shift towards greater inclusion and opportunities for women in the evolving sales landscape.
In an industry where declining pay scales have been a growing concern, telecalling is standing out as an exception. The average maximum salary in telecalling has risen by 7%, indicating strong demand and growing recognition of the role’s importance in the new sales ecosystem. As sales move from the streets to the screens, WorkIndia’s latest insights highlight a fundamental realignment of hiring trends, workforce diversity, and salary structures, ushering in a new era for India’s sales industry.
Mr. Nilesh Dungarwal, CEO and co-founder of WorkIndia, commented, “The transformation of sales from field-based roles to telecalling and business development is not just a shift in strategy; it’s a seismic change in the workforce dynamic. This evolution presents a significant opportunity for female professionals to thrive in sales, breaking traditional barriers and driving inclusivity. As companies increasingly embrace remote sales models, we anticipate exponential growth in these segments, fostering a more diverse and empowered workforce that will redefine the future of sales in India.”
Additionally, Tele calling job postings for WFH roles increased slightly by 1.56%, whereas WFO postings surged by 23%. This data underscores the declining dependence on field sales and the rise of remote and telephonic sales models. Companies are increasingly leveraging digital tools and telecalling to drive revenue, reducing the need for on-ground sales operations.
