10 October 2023: Go Digit General Insurance, one of India’s fastest-growing general insurance company, released the finale episode of ‘Simply Put’ YouTube series on World Mental Health Day. The episode ‘The Magic of Health Insurance: Easing Anxieties in the Post-pandemic Era’ explores the connection between financial security and mental health in a post-pandemic world and how one can ease anxiety arising out of multiple disruptive life events by better preparing oneself.
Taking health insurance as the central theme, the episode talks about how anxiety and depression during the first year of the pandemic was associated with many Indians not being financially prepared for unexpected life disruption like Covid-19. This, however, witnessed a major shift during the second and third wave of Covid as many Indians had prepared themselves better from any impending medical emergency by taking health insurance. According to Digit’s internal survey, the demand for health insurance during Omicron went up by 98%3 as compared to 2020.
Tanya Marwah, Head – Marketing & Corporate Communication, Digit General Insurance, said, “Anyone who has spent a night at a hospital admitted or caring for their loved ones would know how distressing such times can be. Health Insurance is usually looked at from the lens of coverage and affordability. We often do not talk about the absolute peace of mind it provides during such anxious times and one can’t really put a price on that. Through this episode, we hope we are able to start a conversation around doing away with our internal biases and buying health insurance to be mentally prepared for inevitable life events. The idea behind Digit coming out with such series is to actively engage in conversations related to insurance beyond products and increase the peripheral knowledge of people at large.”
The series has been conceptualised by Digit Insurance and the company roped in Bangalore-based LastBench Studio as the Creative Agency. Talking about the thought behind the series, Sriram Sabhapathy, Founder, LastBench Studio said, “Getting to work on the ‘Simply Put’ series was not only a unique experience but also eye opening for many of us. We are glad brands like Digit are pushing the boundaries of creative content production by letting creative studios like ours experiment with unique creative styles. Topics related to health insurance are often perceived to be very complex. We are optimistic that breaking the barriers of communication by using a mix of pop-culture references, memes and data to make it more relatable and relevant for millennials and Gen-Z will hopefully make such important topics more mainstream.”
The ‘Simply Put’ YouTube series by Digit Insurance is a four-episode series that explores different themes around health insurance. While the first episode talks about how the human brain tricks oneself into making biased decisions, the second episode talks about how one should view health insurance through different life stages. The third episode takes a data rich approach and explores the math behind whether having a health insurance is really worth it.
Digit Insurance will come out with Season 2 of Simply Put in 2024.
You can watch the finale episode here.
Conceptualization: Digit Insurance
Creative Agency: LastBench Studio
Simply Put By Digit Insurance
Episode 4: The Magic of Health Insurance: Easing Anxieties in the Post-pandemic Era
Episode 3: Is Your Health Insurance Really Worth It?
Episode 2: Health Insurance Through the St(ages)
Episode 1: Is Your Brain Tricking You Into Making Biased Decisions?
