WOW, a skincare brand startup based in Bangalore, was launched in 2014 by two brother duos — Manish and Karan Chowdhary and Ashwin and Arvind Sokke. The brand is known and trusted for its premium quality of products. Its portfolio includes supplements, herbal blends, creams, serums, lotions, shampoos, bath & body products, men’s grooming products, essential oils, massagers, and more. The products are made from nature and cruelty-free and have been a hit among Indian youth.
The brand has now officially announced Kareena Kapoor Khan as its brand ambassador and the new face for their Organic Apple Cider Vinegar. Kareena joins the brand as the third and the last ambassador, following actress Bhumi Pednekar and Disha Patani. They are the Brand Ambassadors for the skincare and haircare ranges, respectively.
Since its launch, WOW skincare products have been building a bridge of trust with their customers. The innovative nature-inspired products are led by the vision of spreading awareness of one’s skin and what works for it. Gradually the brand grew into a trusted name across Indian households because of the successful execution of that vision through their products, their formulations. Collaborating with the right celebrities and icons to promote the range has been helpful too.
WOW, Life Sciences collaboration with Kareena Kapoor Khan was inspired by her affinity towards a natural, holistic and healthy lifestyle. Be it yoga or organic product; she has been incorporating them in her life. Her lifestyle and ideologies resonate perfectly with the 100% natural attribute of WOW Life Science Organic Apple Cider Vinegar health drink– a product meant for adopting a wholesome lifestyle.
On her role as the brand ambassador Kareena Kapoor Khan, actress, and model, says, “I have always been passionate about being healthy, and for that I prefer the basic natural ingredients and Iam impressed with WOW Life Science Organic Apple Cider Vinegar drink. Nowadays, it will be the best addition to my fitness regime, and I feel rejuvenated and more productive. The drink, made from apples grown in the Himalayan region, helps deliver holistic goodness to our body “. She also said that she is delighted to work with the brand as it is one of the brands that bring the best of nature to its consumers. Her healthy lifestyle and preference for natural products these days send a positive message to her fans, followers, and consumers to take one step towards a healthy and happy life.
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